Head of Marketing

Join a fast-growing listed company with a purpose! We are looking for an inspiring and strategic Head of Marketing to lead our European marketing efforts and shape the Fastned brand across our key markets. Join our team and inspire thousands of drivers to transition towards electric mobility. Together with 450 colleagues across Europe we have the ambition to build Europes best fast-charging network. We are active in 9 markets across Europe!

As Head of Marketing at Fastned you are the driving force behind our European marketing central team. You develop a strategy on how we stay relevant in the marketing channel mix evaluation with a heavy focus on digital marketing and CRM. You focus on developing central campaign toolkits based on consumer insights that are scalable across our markets.

You will lead a team of central marketing managers who develop and own our pan-European marketing approach across disciplines such as digital marketing global campaigns & trade marketing & activations. At the same time you are a key partner to the country marketing managers who bring Fastneds brand to life on the ground in each local market supporting them with toolboxes strategy and expertise.

As Head of Marketing you are one of the key leaders within the Marketing & Communications department working in close partnership with the Head of PR & Communications and the Head of Marketing Creation together building an integrated and high-impact commercial communications machine.

So what kind of things will you be doing

• Develop the European central marketing strategy: Define and drive Fastneds marketing strategy across Europe setting the direction for brand building consumer acquisition and market positioning in all our key markets together with Marketing & Communication leadership team.

• Lead the central marketing team: Lead coach and develop a team of central marketing managers creating a culture of ownership creative ambition and data-driven decision making together with how to develop more efficient toolkits enrich our CRM program both for B2B and B2C.

• Partner with country marketing managers: Work closely with the country marketing managers across Europe to ensure the global strategy lands effectively in local markets providing them with the right toolboxes frameworks and support;

• Integrated collaboration: Partner closely with the Head of PR & Communications and the Head of Marketing Creation to deliver fully integrated campaigns that are both strategically sharp and creatively outstanding;

• Brand stewardship at European level: Be the guardian of the Fastned brand across all markets ensuring consistency in positioning tone of voice and visual identity across every touchpoint;

• Drive growth across markets: Identify the best opportunities to grow brand recognition and consumer conversion (including app registrations) translating European insights and market data into concrete plans and KPIs;

• Campaign strategy and oversight: Oversee the development and execution of European marketing campaigns including global toolboxes that country teams can localise and activate;

• Agency & partner management: Lead strategic relationships with European media agencies and external partners briefing and collaborating with the in-house creative team;

• Market intelligence: Monitor market developments competitive dynamics and consumer trends across our European markets to ensure Fastned remains strongly and relevantly positioned;

• Budget & performance management: Own and manage the European marketing budget report on performance and impact to senior leadership and continuously optimise investment across markets.

We are looking for a marketing leader with a proven track record of building brands at scale across multiple markets. You combine strong strategic thinking with an entrepreneurial hands-on mentality and bring additional digital marketing experience. You know how to inspire a team align diverse stakeholders and make things happen in a fast-moving purpose-driven environment.

Additionally you bring along the following:

• A genuine affinity for Fastneds mission: accelerating the transition to electric mobility;

• 10 years of relevant experience in marketing and/or branding with 2 years in a leadership role;

• Proven experience in multi-market or European brand building in a B2C environment (B2B2C experience is a plus);

• Strong analytical mindset: you turn data consumer research and market insights into sharp priorities plans and KPIs;

• Experience leading and developing a team of marketing professionals;

• Excellent stakeholder management skills: you are equally comfortable working with country teams on local execution as you are presenting strategy to the Executive team;

• Experience managing agencies and working alongside in-house creative teams;

• Fluent English is required; Dutch or another European language is a strong plus;

We are on a mission to make a positive impact but we dont forget to recognise & celebrate our successes big and small. We put a focus on work-life balance provide you with genuine work flexibility and have family-friendly policies in place.

Our benefits package includes:

• Stock option plan - we believe in shared value creation.

• Pension plan (fully covered by Fastned).

• A training and development budget of 3000 per year per employee because development and training are important to us and our sector offers endless opportunities.

• In order to experience and enjoy the EV life you get access to our fully electric vehicle fleet (all charging expenses covered) which is also for private use.

• 29 holidays. Additionally we give you two mission days you can use to contribute to Fastneds mission or to support a cause that is important to you.

• Going the extra mile for parents: We provide you with personalised coaching support before during and after parental leave facilitated by Foundree.

• Understanding womens health is beneficial for all of us fostering empathy improving communication and creating a more inclusive workplace. Thats why we teamed up with Flouria providing you with quick access to a broad range of womens health professionals.

• Daily lunches snacks & drinks are provided at our office locations.

• Next to fun events year-round we throw notorious Christmas parties and organise an amazing yearly trip abroad with all employees.

• Other perks include flexible working hours full travel compensation and the working gear of your choice.
  

We would love to have a conversation with you! Apply today share your CV and explain in your motivation letter why youre excited about joining Fastneds mission in this impactful role. Our talent acquisition team will get back to all applicants in due time to share details about timing & structure of the upcoming recruitment process.

Fastned stands for equity and inclusion. We welcome applications from people of all backgrounds gender identities sexual orientations religions neurodiversity disabilities parental status or any other protected characteristic that makes you unique.