Global Social & Culture Director

As Global Social & Culture Director you will lead the enterprise-wide social and cultural agenda across Global Coffee Co. shaping how social drives growth relevance and brand performance at scale. Reporting to the Global Creativity & Connections Director you will define the global vision governance model and transformation roadmap for social marketing across global teams zones and marketing clusters.

You will establish the standards operating principles and capabilities that enable our brands to participate meaningfully in culture while managing risk across a global portfolio of heritage brands. Working closely with Marketing Corporate Communications Legal Compliance and external partners you will champion a social-first approach that balances creativity agility and governance. This is a highly visible leadership role with accountability for elevating social excellence and cultural relevance across a 16 billion global business.

Key responsibilities:

• Define and lead the global social and culture vision operating model and transformation roadmap across markets zones and clusters.
• Own the global social strategy including channel roles editorial principles always-on engagement social-first standards and campaign integration.
• Establish and govern enterprise-wide standards for social creator influencer and cultural engagement including brand safety compliance rights management and risk mitigation.
• Lead the global BrewLab agenda setting governance ways of working quality standards and capability expectations across all marketing clusters.
• Drive the global social capability agenda through training community building talent development and maturity uplift across teams and markets.
• Monitor social and cultural performance across the organization translating insights into interventions governance actions and continuous improvement initiatives.

Qualifications :

Working at JDE Peets is hands-on giving you the chance to leave your mark while working together as one team. Were a fast-paced company on a mission focused on what matters most. Our environment demands energy agility and bold thinking. If youre ready to make an impact and grow in a global team JDE Peets is the place for you.

For this role as Global Social & Culture Director  were looking for someone who has the following skills and experience:

• Bachelors degree in Marketing Business Economics or a related field; Masters degree preferred.
• 15 years of leadership experience within global FMCG or consumer-focused organizations across social media culture communications creator marketing PR or related brand-building disciplines.
• Proven experience leading complex social ecosystems across multiple markets with expertise in governance operating models capability building and performance management.
• Strong track record of working cross-functionally with Corporate Communications Legal Compliance Regulatory Affairs agencies and senior business stakeholders.
• Demonstrated ability to establish standards manage risk lead escalation processes and drive improvements in social effectiveness and brand relevance.
• Exceptional communication influencing and leadership skills with experience building high-performing teams and communities across global organizations.

Additional Information :

Your application at JDE Peets 
If you are interested in this career opportunity at JDE Peets apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peets would be an online assessment followed by interviews. A pre-employment check can be part of the recruitment process. 

Our DE&I Statement 

At JDE Peets we aim to create a better future where we authentically serve reflect and embrace everyone. We believe in fostering a more diverse equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race ethnicity sex gender identity sexual orientation religion nationality age disability or any other trait protected by law. 

Throughout the entire employee lifecycle we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.  

Our efforts on this agenda have earned us the prestigious Catalyst Award as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%. 

#unleashyourpossibility #acupofamazing 

JDE Peets - now part of Keurig Dr Pepper is the worlds leading pure-play coffee company with a presence in more than 100 markets. Guided by our Reignite the Amazing strategy we are focused on brand-led growth across three big bets: Peets LOR and our 10 strategically selected local icons led by Jacobs.

Remote Work :

No

Employment Type :

Full-time