Ecommerce and CRM Marketing Manager (fmd)

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction we aim to use the resources we haveour business our investments our voice and our imaginationto influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet Patagonia is recognised internationally for its commitment to product quality and environmental activism contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

Were in business to save our home planet. This role is responsible for shaping Patagonia EMEAs strategy and execution across digital marketing channels and customer relationship management guided by the global strategy. It is responsible for driving commercial and brand outcomes via performance marketing email and CRM programs while ensuring alignment with Patagonias values and long-term business goals. The position oversees a team of professionals and team leads and collaborates closely with global counterparts internal stakeholders and key partners to build and implement engaging and ethical digital programs.

Main tasks:

• Customer Engagement: Collaboratively shape the regional CRM strategy ensuring alignment with global brand values and regional customer insights. Lead acquisition engagement and retention strategies that serve Patagonias outdoor and activist communities and drive personalized engagement across DTC channels including eCommerce and retail.

• Customer Data: Oversee the definition of the customer data roadmap and customer data enable the business. Champion customer-centric decision making across the organization and partner with Analytics and Consumer Insights teams to develop a shared understanding of customer behavior and business impact.

• Platform Enablement: Guide platform and vendor selection and integration for CRM digital media and email tools working with internal stakeholders and external partners. Ensure capabilities tools and processes support customer engagement objectives and evolving business needs.

• Digital Marketing: Lead the definition and execution of the digital marketing strategy that supports eCommerce growth. Oversee performance marketing activities across paid and organic media in support of short-term revenue and traffic goals aligned with brand priorities and commercial objectives.

• Campaign Planning: Own campaign planning for eCommerce moments product launches seasonal priorities and key commercial initiatives. Support forecasting budget planning and investment decisions to maximize marketing effectiveness and ROI. Partner with the eCommerce Channel Manager on developing plans that shape the long-term health of the business. Collaborate closely with internal eCommerce and media stakeholders to ensure consistent campaign execution.

• Global and Regional Collaboration: Act as the key CRM and digital subject matter expert in EMEA. Liaise with Global Customer Insights Brand Marketing and eCommerce leaders to co-create regionally relevant initiatives and shape global implementation plans.

• Team leadership & budget management: Lead the EMEA digital marketing and CRM team through subordinate team leads fostering a culture of collaboration accountability and continuous improvement. Ensure budget allocation supports channel growth team development and platform innovation.

  
  

What were looking for:

• A minimum of 5 years of experience in digital marketing with expertise in CRM customer lifecycle management and e-commerce.

• Proven experience managing and optimizing multi-channel marketing campaigns across email web paid media and customer retention channels.

• Experience working across multiple European markets with an understanding of localization customer behavior and market-specific requirements.

• Strong analytical skills with the ability to translate data and customer insights into actionable marketing strategies; experience with marketing attribution tools and how they can support data-informed decision making.

• Experience with CRM and marketing automation platforms

• A customer-centric mindset with a passion for creating personalized and seamless customer experiences.

• Excellent project management and stakeholder management skills with the ability to collaborate across marketing commercial product and technology teams.

• Commercial awareness and a results-driven approach focused on delivering measurable business outcomes.

• An inclusive mindset valuing diversity of thought background and experience and fostering a collaborative and respectful working environment.

• Strong communication skills and the ability to influence stakeholders across different functions and cultures.

• In-depth expertise in CRM retention and lifecycle marketing in order to scale data-driven programs that enhance customer retention loyalty and personalized engagement

• In-depth expertise and technical understanding of marketing systems and customer data in order to guide platform and vendor selection and integration for CRM Digital media and email tools.

• In-depth expertise of performance marketing principles and shaping media plans to meet revenue targets.

• Advanced understanding of marketing measurement approaches including attribution incrementality testing and media effectiveness analysis

• Full understanding of leadership and team development balancing operational execution with coaching and capacity-building across CRM and retention functions.

• Full understanding of cross-functional alignment

• Fluent in English; additional European languages are a plus

• Strong connection to Patagonias purpose

Other important details:

• This is a Full-time position based in Amsterdam

• We have a hybrid work model working from home for maximum 3 days per week

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.

• To find out more about what we offer our employees click here: Patagonia we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable across all aspects of our business.

  
  

  Every person who applies to join Patagonia receives equal employment opportunities and we value a welcoming environment where each member of our EMEA team feels included respected and empowered regardless of their race colour religion gender gender identity or expression sexual orientation civil status national origin disability or age.

  
  

  At Patagonia we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

  
  

  As we are in business to save our home planet we can only do this together.

  
  

  Please make sure that your CV and cover letter are in English.

  
  

  Disclaimer for recruitment agencies:

  Thanks for your interest in supporting us for this role but we dont accept unsolicited CVs from recruitment agencies