Digital Experience Specialist

GoodHabitz is a fast-growing B2B SaaS EdTech business helping organisations across Europe develop their people through engaging beautifully produced online learning. With approximately 50M ARR and a presence in 10 countries were scaling our marketing function significantly moving to a centralised model that produces high-quality high-volume creative output for markets across Europe.

About this role:

As Digital Experience Specialist atGoodHabitz you shape the strategy behind our website and digital platforms turning business outcomes into the pages journeys and frameworks that deliver them. You thrive at the intersection of strategic thinking and hands-on scoping: youdontjustmaintainwhatexistsyou define what should exist next.

You sit with-in our website team working closely with the Website Platform Owner and the wider Digital team you make sure our websiteitsbuilt to convert scale and support the business outcomes that matter in all the global markets.

Responsibilities

Website & Digital Platform Strategy (45%)

Define what we build and why

• Translate desired business outcomes (conversions opportunities retention & upsell learner engagement) into a website and digital platform strategy - what pages journeys and frameworks we need and why.

• Scope new pages templates and site structures ahead of build working closely with the Website Platform Owner Developer and (UX)designers on technical feasibility.

• Own the sites information architecture and content frameworks so every page has a clear job to do.

• Help to prioritize the roadmap against business impact not just the loudest internal request.

• Bring a clear point of view on how the website and digital platforms should evolve and turn that into a plan others can execute against.

• Work closely together with our communications team; this team is your partner increation ofpages and content needed for our digital infrastructure.

SEO & Organic Growth (15%)

Grow Organic Reach

• Co-Own the SEO strategy

• Brief and guide content and copy work to compound organic visibility over time.

• Track rankings organic traffic and share-of-voice and turn findings into aprioritizedaction list.

• Bring a point of view on GEO as search behavior shifts - and ensure our rankings improve over time (and create theplanhow to dothis).

Analytics & Conversion (20%)

Turn Traffic into Pipeline & Revenue

• Monitor andanalyzewebsite performance traffic conversion rates and userbehavior to build a clear ongoing picture ofwhatsworking and where the friction is.

• Report clearly on how the websitedelivers onbusiness outcomes.

• Apply CRO principles to key pages and journeys - hypothesis-driven testing not guesswork. Where thereisntenough data be pragmatic: apply marketbest-practicesand decide based on the information you have.

• Partner withwiderDigital team to align landing pages with paid and lifecycle campaigns.

• Continuously benchmark our website against best-in-class B2B experiences.

AI & Workflow Automation (20%)

Make the Website Work Smarter

• Spot repetitive manual work in content publishing page building or reporting and build automations that remove it using tools like Claude and others.

• Explore AI-assisted contentpersonalisation and self-serve tooling that scales the website without scaling headcount.

• Document workflows clearly sotheyrereliable scalable and easy for the team to pick up.

• Stay on top of new AI and no-code tools and bring practical ideas to the table not just hype.

• Contribute to the teams AI and automation roadmap turninggood ideasinto working solutions.

What you bring

• 5 years of experience in a web strategy digital experience role ideally with a background in B2B SaaS websites.

• Strong hands-on SEO experience (technical and content) - you can run a strategy not justbriefone.

• Experience with (or a strongtrack recordof picking up) CRO: structured testing clear hypotheses documented outcomes.

• Comfortable scoping pages frameworks and site structure ahead of a build - you can brief a developer and a copywriter with equal clarity.

• Genuine enthusiasm and hands-on experience with AI and automation tools ( ChatGPT ) applied to web and content workflows.

• Familiarity with a modern CMS (Webflow) and analytics tooling (4 Search ConsoleHockeyStackSemRushor similar).

• Detail-oriented and structured - you can run multiple pages and projects in parallel without losing sight of the strategy.

• Excellent command of English; anyadditionallanguages are a real bonus ( German Spanish).

• Basedinor willing to commute to Eindhoven 23 days per week.

• You see what AI and automation are doing to web and digital experience - and you want to be at the front of it not catching up.

Nice to have:

• UX/UI design experienceyouvebeen in a specialist role on this domain before.

What we offer:

Become part of the leader online training company in the European market the benchmark in our sector and helporganisationsthrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.

• Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.

• Paid time off 25 daysholiday.

• Travel budget.

• Flexible work & tools work in a supportive environment with the comforts you need plus a laptop.

• Growth & development unlimited access toGoodHabitzresources andMyAcademyto fuel your personal and professional growth.

• Mental coaching support from our partner to keep your mind in top shape.

• Diverse & inclusive teams work with colleagues from across Europe bringingdifferent cultures perspectives and ideas together.

• Themed events & team-building from creativity workshops to vitality socials our events are full of energy and fun surprises.

• Annual Do-Good Day a fully paid day to do volunteer work alone or with your team supporting a cause you care about.

• Pension & insurance disability and pension coverage for your long-term security.

Location:Eindhoven (HQ) 23 days per week on-site.

Readyto be part of our team

Apply now and become part of theGoodHabitzexperience!

Interested and want to find out more Feel free to reach out to our recruiters by email

Required Experience:

IC