CRO Manager
Rotterdam - Netherlands
Job Summary
As CRO Manager you will define and drive the conversion rate optimization strategy across our digital ecosystem (3 e-commerce platforms and 2 apps) focusing on measurable growth through experimentation and customer insight. You will own the CRO roadmap across categories and customer journeys ensuring priorities are customer-driven commercially aligned and technically feasible. Together with your team you continuously identify optimization opportunities across the full funnel to improve conversion customer experience and key business KPIs.
You foster a strong experimentation mindset by translating data and customer insights into hypotheses and actionable business close collaboration with international Tech teams you ensure the right initiatives are prioritized and delivered. Beyond optimization you contribute to the broader digital growth agenda and help ensure CRO drives long-term business performance.
Your responsibilities include:
- Define and drive the CRO strategy and experimentation roadmap aligned with business and customer goals
- Identify and prioritize high-impact optimization opportunities across funnels and customer journeys
- Lead coach and develop the CRO team
- Build hypotheses and business cases based on data and customer insight
- Champion a test-and-learn and data-driven culture across the organization
- Align with Tech UX SEO Commercial Customer Care and international teams on prioritization and delivery
- Oversee A/B testing from ideation to evaluation and scaling of learnings
- Continuously improve key digital journeys across the full funnel
- Track and communicate CRO performance and impact to stakeholders
- Stay up to date with CRO best practices tools and methodologies
You are full of energy and thrive in a dynamic environment where no two days are the same. Variety in your work and new challenges give you extra drive to spot opportunities and take initiative. With your proactive mindset you actively contribute to the team as you believe the best results are achieved together. You switch easily and adapt quickly to whats needed. Do you recognize yourself in this Then youre a perfect fit for MediaMarkt!
- Bachelors or Masters degree in Marketing Analytics Data Science Business or a related field
- 5 years of experience in CRO experimentation or digital optimization roles in a complex digital environment
- Proven track record in driving measurable business impact through testing optimization and data-driven decision-making
- Experience leading and developing teams in a fast-paced cross-functional environment
- Strong stakeholder management skills with experience influencing senior and international stakeholders
- Strategic and analytical mindset with strong problem-solving capabilities
- Able to translate data and customer insights into clear opportunities and actionable improvements
- Solid understanding of user behavior UX principles and digital best practices
- Experience working with web analytics and experimentation tools
- Strong communication and presentation skills with the ability to explain insights and impact at leadership level
- Excellent prioritization and project management skills in complex environments
- Fluent in English; Dutch and/or French is a plus
At MediaMarkt everything is built around the Lets Go! mentality: not just a slogan but a way of working and thinking. We love technology and enjoy sharing this passion with others. We have fun in what we do and aim to inspire. As the number one in the Benelux and Europe we help shape how people experience and use technology. We make a difference and are ready for our customers across all channels. Together with over 50000 colleagues across Europe we are building the retail experience of the future every day.
We believe that the best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision: becoming the Experience Champion in consumer electronics. We value diversity promote equal opportunities and foster inclusion. Will you become part of our team
- An without exaggeration fantastic workplace in De Rotterdam
- Opportunities for personal and professional growth
- Freedom and responsibility to shape your own role and bring ideas to life in a dynamic opportunity-rich environment
At MediaMarkt were bold. Were entrepreneurs within the company which means youll have the opportunity to grow quickly and develop yourself in many directions.
In addition youll benefit from attractive perks such as an employee discount 30 vacation days discounted fitness memberships a bike lease program and advantages on various insurance products.
Location:Rotterdam
Media Markt Hoofdkantoor
Department:HQ - E-Commerce
Entrylevel:Management Level
Type of Employement:Full Time
Working Hours:40
Persona:Job Requisition HQ Employee
Recruiter:Karen van Vliet ()
Recruiter:Karen van Vliet
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Required Experience:
Chief