Brand Marketing Coordinator
Rotterdam - Netherlands
Job Summary
Summary:
Support the EMEA Marketing team in executing integrated brand marketing activities across key markets. The role has a strong focus on social media influencer marketing and product seeding programs while also supporting PR events and day-to-day marketing coordination to strengthen brand awareness and drive commercial growth.
Responsibilities:
- Supports the planning execution and optimization of social media campaigns across key markets.
- Manages social media content calendars publishing schedules and community engagement across key channels.
- Monitors social media performance trends and audience insights to help optimize content and campaigns.
- Supports influencer and creator seeding initiatives including campaign coordination relationship management and performance tracking.
- Coordinates product requests for media creators athletes and partners.
- Supports PR activities media requests and agency coordination across EMEA.
- Assists with events retail activations and community marketing initiatives.
- Coordinates marketing assets campaign materials and sample management.
- Supports reporting campaign tracking and marketing administration.
- Collaborates with regional and global teams to ensure consistent brand execution.
Qualifications:
- Bachelors degree in Marketing or equivalent education/experience.
- 1-3 years of marketing experience with a strong passion for social media.
- Understanding of Instagram TikTok and social media best practices.
- Experience analyzing social media performance metrics and developing actionable strategies.
- Familiarity with social media management tools and design tools.
- Proficiency in Microsoft Office and project management tools.
- Strong organizational and project management skills with the ability to manage multiple projects.
- Excellent communication skills and attention to detail.
- Creative mindset with a love for storytelling and social content creation.
- An interest in outdoor sports or lifestyle brands is preferred.
Working Conditions & Requirements
- KEEN has a 4-day per week office attendance policy at its EMEA headquarters in Rotterdam with a lot of flexibility. Full-time position 40 hours per week.
We Offer:
- Market relevant compensation package (salary and bonus) depending on experience.
- A company Learning & Development program offering courses to develop yourself and your career.
- Networking opportunities within the footwear and ecommerce industry.
- 25 holidays annually excluding public holidays.
- 24 paid volunteer hours annually.
- A very international environment fully English-speaking.
- Joint activities and office events throughout the year.
Why KEEN:
Driven by a passion for life outside KEEN is a values-led independently owned brand from Portland Oregon thats on a mission to create original and versatile products improve lives and inspire outside adventure. Founded in 2003 KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation. By working with non-profit partners consciously creating its products providing grant funding to grassroots organizations and activating communities and individuals to protect the places where we work and play KEEN puts its values in motion to leave the world a better place.
Learn at Conduct:
It is the responsibility of every employee to contribute to a positive work environment through: teamwork positive honest and effective communication and professional interactions with co-workers customers and partners.
Required Experience:
IC
About Company
Comfortable, durable & sustainable KEEN® shoes for hiking, casual, work & adventure. Made to last with ethically sourced leather and recycled materials.