AI Consumer Insights & Proposition Excellence Leader

The leader will be shaping how AI and human understanding come together to drive the future of consumer centric innovation across Philips Personal Health.

At Philips we believe that every human matters and that meaningful innovation can transform lives. Our Personal Health Consumer business is at the heart of our mission to help people live healthier lives through prevention daily care and connected solutions. As the categories within Personal Health Oral Health Care Grooming & Beauty as well as Mother & Childcare and Womens Health continue to evolve rapidly driven by digitization and artificial intelligence we are looking for a Global AI Consumer Insights & Proposition Excellence Leader to help leapfrog the business into its next phase of growth.

Your challenge:

Philips is redefining how consumer insight fuels innovation by combining deep human understanding with AI-powered intelligence. As Global AI Consumer Insights & Proposition Excellence Leader you will shape the future of proposition innovation and decision-making across Personal Health. By defining and scaling best-in-class proposition testing frameworks continuous learning systems and AI-enabled insight platforms and capabilities you will enable faster smarter and more predictive innovation decisions. Working closely with Businesses and Regions you will identify growth opportunities shape winning propositions strengthen portfolio performance and build competitive advantage across Philips Personal Health. The role influences innovation portfolio and growth decisions across multiple businesses regions and categories globally.

Your Role:

1. Lead AI Consumer Insights Strategy & Transformation

Define and execute Philips vision and roadmap for AI-enabled consumer insights ideation and optimization integrating deep consumer understanding with predictive decision-making. Lead the transformation of Consumer Insights through AI-powered insight generation synthetic consumers GenAI-enabled learning systems and scalable AI capabilities that improve speed quality efficiency and business impact.

2. Drive Proposition Excellence

Define and continuously evolve superior proposition development frameworks testing protocols qualification standards and AI- and Agile-enabled learning systems that enable faster more predictive and consumer-centric innovation decisions.

3. Build AI enabled Consumer Insights & Growth platform

Design and scale the always-on consumer insights AI platform that combines consumer research behavioral data Ratings & Reviews social intelligence and AI-enabled methodologies for insight generation ideation and optimization. Translate these insights into growth opportunities differentiated propositions and portfolio strategies that drive sustainable category growth.

4. Drive Consumer-Led Growth & Proposition Innovation

Partner with Business Leadership Teams Regions and Innovation to embed consumer insights into portfolio marketing and innovation decisions identifying future growth spaces and strengthening Philips competitive advantage.

5. Build Organizational Capability & Thought Leadership

Act as Philips thought leader for AI-enabled consumer insights and proposition excellence driving capability development best practices and adoption across Personal Health while raising the maturity of consumer-centric innovation.

Youre the right fit if you have:

• 12 years of progressive experience in client-side Consumer Insights Innovation Strategy Growth Analytics or adjacent disciplines including significant experience leading global insight and innovation agendas preferably in consumer-facing industries
• Proven expertise in upstream innovation proposition development concept testing and consumer-centric innovation processes
• Demonstrated experience implementing AI-enabled insights methodologies platforms or advanced analytics solutions
• Experience influencing senior marketing innovation and business leaders across complex global organizations
• Strong track record of building scalable frameworks capabilities and ways of working
• Required AI-enabled consumer insights Experience in:
  • applying GenAI and synthetic consumer methodologies
  • building AI-enabled insight ecosystems and decision-support tools
  • leveraging first-party behavioral social and unstructured data
  • partnering with Data Science Digital and Technology teams

Compensation & Benefits

Doing meaningful work should come with fair transparent rewards. The base salary range for this role is Min EUR 93049.00 Max EUR 155081.00 .

We determine pay within the range using objective factors like the skills the role requires your relevant experience and the responsibility youll have in this role alongside internal equity and local market considerations.

This role is eligible for a bonus of 6% with your rewards linked to KPIs and company results. Well share the full approach with you during the interview process so you can make a clear informed decision.

How we work together

We believe that we are better together. For our office-based teams this means working in-person at least 3 days per week. This position is based in Amsterdam The Netherlands.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.