Account Executive BNLX (Belgium market)

At OpenUp our mission is to make mental well-being accessible to everyone. Following a high tech & high touch approach we support companies their employees and their families with proactive and practical mental health services. Through our digital platform clients can access 1:1 check-ins online courses articles videos group sessions mindfulness practices and a team of committed mental well-being experts. As we believe that mental and physical well-being are deeply connected we have also added Lifestyle Experts to our offering focusing on nutrition exercise and sleep. We offer a truly holistic approach that helps people take ownership of their health. Were proud to work with forward-thinking organizations and are committed to raising the bar on accessible care.

OpenUp was ranked in the Top 3 on LinkedIns Top Startups list for& 2025 and is continuously growing. We are already serving 2000 companies (e.g. Rituals Deloitte Decathlon KPMG and McDonalds) through which 600K employees have access to our product.

Now were setting our sights on Belgium and were looking for the person who will help us build it.

This is a founding role. As our Founding Account Executive for BNLX you will be selling and shaping how OpenUp shows up in the Belgian market. Youll own the medium enterprise segment end to end and play a defining role in our expansion in the region.

You are responsible for the sales process from A to Z: exploring the market building pipeline planning and running sales conversations and negotiating contracts to close. Because youre early youll have real influence over strategy positioning and how we win and youll work closely with our Business Development Customer Success Marketing and leadership teams to make it happen.

You wont be doing this alone. Youll be part of our European sales team and you can count on their full support and close collaboration as you build Belgium from the ground up. Next to that:

• You put OpenUp on the map in Belgium and build our network of B2B partnerships from the ground up.
• You acquire new medium enterprise clients and create opportunities within existing accounts.
• You are the face and first point of contact for customers in your market.
• You bring the voice of the Belgian market back to the team helping us adapt and grow smartly.

OpenUp loves people. We hope you do too. Engaging with people from all walks of life is something you genuinely enjoy. You thrive in a team communicate effectively at every level and youre excited about mental health a topic that should be as normal as going to the gym. Youd love to connect to this higher purpose.

Above all youre entrepreneurial. You see the blank canvas of a new market as an opportunity not a risk. Youre a self-starter who takes ownership learns fast gets back up after setbacks and celebrates the wins. A courageous mission needs great people. Ready to build with us

• Youre from Belgium and know the market from the inside. Youre based in (or happy to be based in) Belgium(Remote) or Amsterdam(Hybrid).
• Approaching people comes naturally to you. Youre a real networker with or the ability to build a strong network ideally within HR.
• You have at least 4 years of sales experience preferably in B2B SaaS HR platforms or a high-growth startup/scale-up environment.
• Pipedrive HubSpot or Salesforce are well-known names to you.
• You have an academic working and thinking level and you are action-oriented.
• You thrive in a fast-paced build-it-yourself environment and are a great team player.
• You are fluent in Dutch and French and speak great English.

Joining OpenUp means being part of a fast-growing company doing something meaningful and getting in early on a market youll help define. Youll work with an international high performing team. We like to have fun together with plenty of team-building: weekly borrels and after-work sport classes the yearly ski trip and our Padel tournament. It makes our work fun challenging and dynamic. On top of that we offer:

• 1500 annual personal development budget
• ClassPass: OpenUp contributes towards your membership
• Monthly home internet/phone contribution (50)
• Daily healthy and vegetarian lunch at our office
• Regular office yoga meditation classes or breathing exercises
• Flexible work model (hybrid and options for remote work)
• Monthly drinks a company-wide summer fest and other fun activities
• 27.5 vacation days per year
• Free and unlimited access for you and your family to all our products including our psychologists

At OpenUp everyone is welcome to apply regardless of age gender background nationality or any other characteristic. What matters to us is high performance a real drive to make an impact and the ambition to become the European market leader. If youre ready to OpenUp join us!

We may use artificial intelligence (AI) tools to streamline parts of our recruitment process. These tools assist our recruitment team but do not replace human judgement. All hiring decisions are made by humans. If you would like more information about how we use AI in the process please contact us.