Senior Brand Manager Oncology

Job Purpose:

The senior Brand Manager will be primarily focused on executing on the Marketing strategy and will be responsible for a wide variety of projects including but not limited to HCP and Patient Marketing Convention Planning Promotional Speaker Training Sales Communications and Budget Management.

Key Areas of Responsibility:
Congress Planning including creation of all promotional materials coordination of meetinglogistics communications and post meeting follow up
Development and execution of the Promotional Speaker Program including speaker trainingmaterials development communications and follow up
Build drive and manage engagement and interactions with KEEs and stakeholders in the respiratorycommunity.
Contribute to the development of marketing promotional materials aligned with brand strategyLead or support internal submissions and reviews (medical/legal/regulatory)
Participate in all brand planning and budget meetings and assist in development of brand planningdeliverables
Manage brand budget to ensure maximum ROI for investments and that annual budgets are notexceeded
Manage contracts MSAs SOWs and POs for all vendors
Support and build collaborative relationships with the respiratory matrix teams (sales marketaccess sales operations medical)
Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs. Sharesuccesses and best practices
Demonstrate and in-depth understanding of the market and competitive landscape and support thecompany in the identification of new market opportunities in line with brand strategy
Identify actionable brand insights that help shape brand strategy and direction
Research trends platforms and experiences that can drive innovation and performance
Accountable for ensuring brands meet or exceed annual revenue and unit forecasts
Minimum Criteria and Competencies:
Minimum 3 to 5 years Marketing Experience

Specialty Experience needed ( Oncology experience is a huge asset)

Marketing experience is mandatory In case of Internal Candidate

Sustained PerformanceProven analytical skills strategic thinking leadership capabilities business acumen and can take initiatives to drive successGood organizational skills and cross-functional capabilities

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills. We believe that the more inclusive we are the better our work will be. We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment) as well as work authorization and employment eligibility verification requirements.