Brand Manager Biscuits Morocco

Are You Ready to Make It Happen at Mondelēz International

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.

How you will contribute

You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified partnership with brand teams you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role you are accountable for revenue and profit sharing objectives as they relate to innovation and monitoring performance against key performance indicators. Based on your deep consumer insights brand strategy and positioning you will integrate innovation into marketing communication plans and campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Marketing ideally in a matrix environment in the consumer goods industry
• Developing and marketing product innovations at a cross-country level
• Working effectively with other marketing disciplines and with cross-functional teams
• Working with design innovation and research agencies
• Analytical and creative skillsa balance of commercial and strategic acumen
• Understanding consumers
• Communicating effectively verbally and in writing and executive presentation skills

More about this role

• Biscuits Brands Management:
  • Oversee brand positioning ensuring consistency with the global/regional brand strategy while adapting to local consumer preferences.
  • Manage the brand portfolio driving innovation and new product development to meet consumer demand and market trends.
• Market Analysis & Insights:
  • Conduct thorough market analysis to identify trends consumer behaviors and competitive activities.
  • Translate insights into actionable strategies that enhance brand performance and market share.
• Integrated Marketing Campaigns:
  • Lead the development and execution of integrated marketing campaigns across multiple channels (digital social media TV in-store etc.).
  • Lead BTL activities with collaboration with cross functional team
  • Collaborate with cross-functional teams (sales finance supply chain) to ensure alignment and successful implementation of marketing initiatives.
• Budget Management:
  • Manage the marketing budget for Biscuit ensuring efficient allocation of resources to maximize ROI.
  • Monitor and report on campaign performance adjusting strategies as needed to meet financial targets.
• Stakeholder Management:
  • Act as the key point of contact for internal and external stakeholders including global teams local partners and agencies.
  • Ensure effective communication and collaboration to drive category success

Education / Certifications:

• Masters degree in marketing or equivalent

Job specific requirements:

• Minimum 5-7 years of Consumer Marketing brand-building and/or brand activation experience
• Ability to manage multi-brand
• Consumer centric with a digital first mindset.
• Strong leadership to influence core stakeholders
• Strong strategic thinking and analytical skills.
• Proven ability to manage complex projects and lead cross-functional teams.
• Excellent communication and presentation skills.
• Creative mindset with a passion for brand building.
• Proficient in digital marketing consumer insights and market analysis.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.