Marketing Expert (Hybrid) — Growth Path to CMO
Job Summary
This is a remote position.
- Design and execute the go-to-market strategy across B2B (educational institutions corporates L&D departments) and B2C audiences
- Lead digital marketing efforts: SEO SEM paid social email automation and CRM workflows
- Build and manage content strategy: blog case studies webinars video and social media
- Generate qualified leads and partner closely with sales to improve conversion across the funnel.
- Run growth experiments A/B tests and optimize CAC LTV and ROI
- Own brand positioning messaging and PR
- Build and scale the marketing team as the company grows
- Track KPIs manage marketing budget and report on performance to leadership
- 3 years of marketing experience ideally in SaaS EdTech or B2B
- Proven track record of driving measurable growth (leads MQLs pipeline revenue)
- Strong hands-on experience with digital marketing tools (HubSpot Google Analytics Meta Ads LinkedIn Ads Mailchimp or similar)
- Excellent written and verbal communication in English (Spanish a strong plus)
- Data-driven analytical and entrepreneurial mindset
- Self-starter comfortable working in a fast-paced startup environment
- Strong project management skills and ability to wear multiple hats
- Experience in EdTech e-learning or corporate training markets
- Familiarity with AI/ML products and how to position them
- Previous leadership experience or clear ambition to lead a team
- Network within education HR or Learning & Development industries
- Fixed monthly salary from $500 USD uncapped performance bonuses tied to clear KPIs
- Clear path to CMO with equity/stock options as you grow into the role
- Hybrid work model with flexibility on hours and location
- Direct collaboration with founders and senior leadership
- Opportunity to shape marketing in a high-growth AI SaaS company
- Professional development budget and learning opportunities
- Build something that genuinely impacts how people learn
- 3 years of marketing experience ideally in SaaS EdTech or B2B
- Proven track record of driving measurable growth (leads MQLs pipeline revenue)
- Strong hands-on experience with digital marketing tools (HubSpot Google Analytics Meta Ads LinkedIn Ads Mailchimp or similar)
- Excellent written and verbal communication in English (Spanish a strong plus)
- Data-driven analytical and entrepreneurial mindset
- Self-starter comfortable working in a fast-paced startup environment
- Strong project management skills and ability to wear multiple hats
- Experience in EdTech e-learning or corporate training markets
- Familiarity with AI/ML products and how to position them
- Previous leadership experience or clear ambition to lead a team
- Network within education HR or Learning & Development industries
Required Skills:
3 years of marketing experience ideally in SaaS EdTech or B2B Proven track record of driving measurable growth (leads MQLs pipeline revenue) Strong hands-on experience with digital marketing tools (HubSpot Google Analytics Meta Ads LinkedIn Ads Mailchimp or similar) Excellent written and verbal communication in English (Spanish a strong plus) Data-driven analytical and entrepreneurial mindset Self-starter comfortable working in a fast-paced startup environment Strong project management skills and ability to wear multiple hats