Trade Marketing Manager

The Trade Marketing Manager LATAM is responsible for defining the regional Trade Marketing strategy and

governance across Mexico Export Brazil Colombia Chile and Peru. Reporting to the Trade Marketing Director

this role leads the Visual Strategy Merchandising Governance Trade Marketing Funds (TMF) and eCommerce

and B&M Catalog Excellence.

The position is accountable for the strategic planning governance financial management and continuous

improvement of Trade Marketing investments while ensuring alignment across Brand Marketing Sales Finance

Procurement Regulatory Supply Chain and external partners. The role establishes regional standards drives

operational excellence manages strategic supplier relationships and ensures compliance with Mattels financial

legal and procurement policies.

Through data-driven decision making and cross-functional leadership the Trade Marketing Manager enables

consistent execution across LATAM markets while maximizing investment effectiveness strengthening retail

visibility and supporting commercial growth.

What Youll Do

• Define and lead the LATAM Trade Marketing strategy aligning annual commercial calendars campaign priorities visual strategies and seasonal initiatives with Brand Marketing and commercial objectives across all markets. 
• Own the governance of the regional Trade Marketing budget (TMF) leading Annual Operating Plan (AOP) Forecast cycles budget allocation financial reporting monthly closings and investment optimization across LATAM.
• Lead the regional merchandising governance model including agency sourcing commercial negotiations supplier performance management service standards benchmarking and continuous improvement initiatives.
• Ensure compliance with Mattels procurement financial and legal policies overseeing Purchase Orders contracts supplier governance audits NDAs FCPA requirements and corporate controls.
• Lead the regional eCommerce and B&M Catalog Excellence strategy governing product cataloging digital content quality launch readiness digital shelf performance and strategic initiatives across key online retailers. Establish regional operating standards and governance driving process standardization KPI definition reporting frameworks and best practice implementation across LATAM markets.
• Partner with cross-functional teams including Brand Marketing Sales Finance Procurement Supply Chain Regulatory and external partners to ensure alignment of Trade Marketing priorities and regional initiatives. Develop business insights and executive reporting leveraging financial commercial and operational analytics to support strategic decision-making and maximize investment effectiveness.
• Lead strategic regional projects and business transformation initiatives driving operational efficiencies capability development digital transformation and continuous improvement across the Trade Marketing organization.
•  Lead coach and develop the regional Trade Marketing team fostering a high-performance culture focused on collaboration accountability talent development and execution excellence.

Qualifications :

Who Were Looking For:

• Bachelors Degree Business Administration or International Business or Marketing
• 7-8 years experience in trade marketing shopper marketing commercial finance or related areas in FMCGretail or eCommerce preferably with regional scope.
• Proven experience managing budgets agencies eCommerce cataloging and regional coordination.
• Languages: Native Spanish and advanced English (C1C2).
• Channel knowledge: Modern trade and eCommerce in LATAM including retailers such as Walmart AmazonChedraui Falabella Ripley Éxito Supermercados Peruanos and Ri Happy.
• Tools: Coupa Malibu Salsify Oracle Amazon Vendor Central Mercado Libre Seller Center Tableau Sales Kit PIM Sales Force.
• Core competencies:Negotiation Leadership Data analysis Proactivity Assertive communication Stress and frustration tolerance Strategic thinking and commercial
• Ability to work under pressure
• Strong compliance with internal procurement policies and corporate controls
• Financial knowledge: Basic understanding of P&L statements and financial implications of trade marketing Investments.
• Certifications in data analysis eCommerce or digital marketing (Google Ads/Analytics Amazon Advertising
• Tableau). PMP or project management methodologies (preferred).

Additional Information :

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. 

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at https // and  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Remote Work :

No

Employment Type :

Full-time