Sr Trade Marketing Coordinator

If you currently work for Brown-Forman please apply by clicking the Careers icon on the Workday portal.

What You Can Expect

• Ensures the successful execution of trade marketing plans including loyalty programs visibility initiatives POSM brand activations events and sales force contests to increase product takeaway.
• Manages and controls the trade marketing budget using internal systems ensuring alignment with the annual company strategy.
• Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
• Conducts training for the sales force on product launches tasting protocols and other shopper marketing activities.
• Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.

What You Bring to the Table

• Minimum 3 years of experience in Trade Marketing Shopper Marketing or a similar sales-focused role.
• Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.
• Proven experience in budget planning and administration.
• Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.
• Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis.
• Excellent oral and written communication skills in both English and Spanish.

What Makes You Unique

• You must be organized know how to prioritize your activities be an expert in database management and objection handling.
• Storytelling the ability to make external and internal clients fall in love with your work proposals presentations conversations etc.
• Create and do different things that generate acceleration in business development
  

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