Sr Consultant Product Marketing
Job Location:
Miguel Hidalgo - Mexico
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
TransUnions Job Applicant Privacy Notice
Team Overview
The Product Marketing team is responsible for shaping go-to-market strategy value propositions messaging and sales enablement that support TransUnions solutions across regional markets. This team connects customer needs competitive insights product strategy sales priorities and marketing execution to help drive commercial outcomes across Latin America. The Senior Consultant Product Marketing role will focus on Mexico while collaborating closely with regional cross-functional teams and global Product Marketing associates. This role reports into the Sr Director International Product Marketing. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Role Overview And Core Responsibilities
- Own and lead go-to-market strategies tailored to regional market dynamics customer needs and competitive landscapes with a focus on supporting product launches sales enablement market-driven initiatives and targeted campaigns.
- Help establish Product Marketing as a new function within the Latin American business region by acting as an ambassador for the value that product marketing delivers
- Implement and adapt TransUnions global product marketing framework for the Latin American region
- Develop and roll out solution messaging sales enablement materials and content that connects customer issues market trends and TransUnions value proposition
- Create customer-facing narratives and materials such as pitch decks solution brochures customer case studies and competitive battlecards that position TransUnion effectively in the market.
- Build and maintain personas and ideal customer profiles that reflect regional and vertical market nuances.
- Conduct ongoing market customer and competitor analysis to inform positioning product roadmaps and differentiated market stories
- Influence and align stakeholders across product sales market development and marketing teams to support go-to-market readiness.
- Partner with the global Product Marketing team to localize global launches for the Latin American market and leverage best-practice processes and tools.
- Track and report key performance indicators to measure the impact of product marketing activities.
Required Knowledge And Experiences
- 5 years of experience in B2B Product Marketing preferably within SaaS information services technology data analytics or related industries.
- Demonstrated success developing and executing go-to-market (GTM) strategies product launches and commercial growth initiatives.
- Experience creating value propositions product messaging positioning frameworks and customer-facing narratives that simplify complex solutions.
- Proven ability to collaborate cross-functionally with Product Sales Marketing Market Development and Strategy teams to drive business outcomes.
- Strong analytical commercial and problem-solving capabilities with experience leveraging market customer and competitive insights to influence decisions.
- Experience developing and executing Go-to-Market (GTM) strategies for B2B products and solutions.
- Experience supporting or leading product launches and commercialization initiatives.
- Ability to develop product positioning value propositions and messaging frameworks for complex solutions.
- Experience creating sales enablement assets including sales playbooks battlecards pitch materials and customer-facing content.
- Experience conducting competitive analysis market intelligence research and buyer persona development.
- Experience establishing or scaling a Product Marketing function within a regional business.
- Experience working within a matrixed global organization.
- Experience in Financial Services FinTech Lending Fraud Risk or other regulated industries.
- Advanced business-level English communication skills.
- Experience supporting multiple countries or markets across Latin America.
#LI-Hybrid #LI-AR2
TransUnion Overview:
At TransUnion we encourage and are committed to creating a real positive impact and shared sense of purpose within our Workforce for Good which empowers our people to grow innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the drivers seat of their professional development while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; thats why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good youll work with great people pioneering products and cutting-edge technology.
TransUnion Job Title
Sr Consultant Product Marketing
Required Experience:
Senior IC
About Company
Company Overview TransUnion is a leading global risk and information solutions provider. Our mission is to help people worldwide access opportunities that lead to a higher quality of life. We accomplish this by delivering solutions that help organizations optimize their risk-based dec ... View more
