Social Media Regional Manager Masterbrand SSL
Mexico City - Mexico
Job Summary
DiDi Global Inc. is the worlds leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific Latin America and Africa including ride hailing taxi hailing chauffeur hitch and other forms of shared mobility as well as auto solutions food delivery intra-city freight and financial services.
DiDi provides car owners drivers and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers the taxi industry the automobile industry and the communities to solve the worlds transportation environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value by building a safe inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information please visit: Overview We are looking for a Regional Social Media Manager that can join the Regional Social Media Masterbrand Team to help us become a social first brand that drives the way we connect with users at a whole new level. DiDis Social & Influencer team isnt here to simply execute marketing briefs or operate as a service desk. We are actively transforming Social Media into a high-impact unit that drives measurable brand equity user engagement and business growth across Spanish Speaking Latam (SSL) The Regional Social Media Manager should embody a Founder Mindset. You will act as an authoritative social expert in the room. Someone who doesnt just manage stakeholders but consults educates and productively pushes back on internal teams and external agencies to protect brand quality and maximize impact. You will oversee end-to-end strategy agency performance cross-functional stakeholder alignment and rigid operational workflows. To thrive in this role you must bring mastery across five essential competencies: Consulting & Senior Stakeholder Management: You communicate with precision. You understand the business units (Rides Food Fintech) and can translate their needs into social media strategies. You know when to align when to educate and how to challenge without escalating routine issues upward. Project Management & Process Rigor: You can effortlessly manage concurrent campaigns across multiple markets maintaining full visibility over timelines agency deliverables negotiation skills towards agency proposals (influencers costs production costs etc) and cross-functional dependencies. Proactively document best practices optimize workflows and develop functional playbooks to elevate the teams operational maturity. Strategic Mindset: You analyze every brief before touching it dissecting business goals and translating them into sharp platform-first social strategies. Own end-to-end execution across markets. Break down complex plans allocate resources efficiently manage risk and guarantee budgeting and forecasting accuracy. Data & Analytical Skills: Data informs every recommendation you make. You filter agency proposals through critical data lenses and turn post-campaign metrics into actionable business intelligence. Creative Vision & Platform Fluency: You possess an elite instinct for social-first creative culture and influencer ecosystems. You consume content daily stay ahead of algorithm shifts and protect the brand from average copy-paste executions. Regional Strategy: Lead and execute multi-market social and influencer strategies across SSL (Mexico Colombia Argentina mainly) ensuring alignment with brand health and business unit goals (Food Rides Shop MasterBrand). Business Connection: Tie social metrics directly to commercial and brand KPIs. Prove the value of social. Authority in the Room: Serve as the definitive social media subject matter expert across the marketing organization. Educate business leads on social best practices and push back against non-social tactics. Productive Engagement: Handle cross-functional friction independently with calm conviction and data. Resolve operational bottlenecks at your level. End-to-End Campaign Management: Own the full campaign process (From brief to reporting). Critical Agency Filtering: Audit filter and provide sharp actionable feedback on creative decks media plans and influencer rosters before presenting them internally. Project Orchestration: Manage high-volume workloads (5 to 10 active projects/month) utilizing structured tracking tools (Asana ). Proactively anticipate delays track milestones and manage risks. Analytics & Optimization: Monitor live campaigns supervise performance and pivot tactics in real-time. Utilize enterprise social tools (Sprinklr Emplifi Sprout Social) to generate deep analytical reports. Culture & Inspiration: Actively feed your head by auditing global social benchmarks monitoring regional competitors and sharing weekly platform shifts with the broader marketing team. Experience: 7 years of experience leading social media strategy agency management or creative/brand planning with proven experience managing regional or multi-market campaigns in tech fast-paced consumer apps or top-tier creative/digital agencies. Proven Consultative Track Record: Demonstrated ability to manage senior stakeholders (Directors Brand Leads) push back on non-strategic requests and influence business decisions using data. Demonstrated Project Management Mastery: Proven experience running complex multi-market operational workflows managing 5 simultaneous projects with structured PM mindset and software (Asana Jira). Analytical Capability: Expert fluency in social analytics tools (Sprinklr Sprout Social Hootsuite Emplifi) with a strong capability to connect social data to business performance. Influencer & Platform Expertise: In-depth knowledge of TikTok Instagram YouTube ecosystems paid social boosting mechanics and the influencer landscape across SSL (Mexico Colombia Argentina). Communication: Exceptional verbal and written communication in English and Spanish; ability to present complex strategies concisely to executive audiences. You bring solutions not escalations: You solve operational and stakeholder friction at your level. You bring perspective not just execution: You enter meetings prepared present and ready to lead with a distinct point of view. You protect quality: You filter bad ideas elevate average briefs and refuse to pass along uncritical work. We are committed to building inclusive and diverse teams. At DiDi we believe that our differences are our biggest source of strength. Thats why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender age sexual orientation nationality marital status pregnancy/maternity disability race religion and beliefs or any other status protected by applicable laws wherever we operate. We are committed to building inclusive and diverse teams and a workplace that is free from discrimination and harassment because thats how we create better products and services make better decisions and better serve the communities were a part of. I acknowledge that prior to submitting this application I have read and accepted the Privacy Notice for Candidates which is available on Experience: Manager