Senior Manager, Social Media Strategy & Data Analytics

Your New Role

HBO Max is searching foraSenior Manager Social MediaStrategyand InsightsLATAMbased in our Warner Bros. Discovery Mexico City office.This roleis responsible forturning social data into actionable insights thatoptimizecontent performancedeepen audience engagement and drive business decisionsparticularly across Latin American markets.

You will partner cross-functionally with marketing content brand andglobalanalytics teams to elevate our social strategy through advanced reporting social listening and data science methodologies.Cross-cultural awareness curiosity andtrend-spotting and storytelling with dataa must!

Key Responsibilities

• Lead end-to-end social performance measurement including data collection analysis and reporting.

• Develop andmaintaindashboards and reporting frameworks that drive strategic decision-making

• Identify trends anomalies and performance drivers across platforms (e.g. Meta TikTok YouTube X etc.)

• Partner withsocial listening agencies andglobaldata science teams to applyadvanced analytics modeling and forecasting.

• Translate complex data into clear actionable insights and recommendations

• Inform content strategy audience growth and campaign optimization through data-backed insights

• Develop audience segmentation frameworks with a strong focus on Latin American consumer behavior

• Identifycultural behavioral and platform trends across LATAM markets to guide strategy

• Oversee social listening initiatives tomonitorbrand sentiment conversation trends and emerging topics

• Analyze competitive landscape and industry benchmarks

• Surface risks opportunities and cultural moments in real time

• Reporting & Stakeholder Communication

• Build and deliver executive-level reports and presentations

• Communicate key findings and recommendations to senior stakeholders in a compelling way

• Establish best practices for measurement consistency across teams and regions

• Team Leadership & Cross-Functional Collaboration

• Collaborate with content media brand and regional teams to align on performance goals

• Serve as a thought leader in social analytics and innovation

Qualifications

• 7 years of experience in social media strategy analytics digital insights or related field

• Experience working with or analyzing Latin American audiences and markets

• Proven ability to influence strategy through data storytelling

• Expertisewithsocial analytics and listening tools (e.g. SprinklrListenFirst Looker)

• Strongproficiencyin data visualization tools (e.g. Tableau)

• Experience working with large datasets and familiarity with data science concepts (e.g. segmentation regression predictive modeling)

• Exceptional ability to synthesize complex data into clear narratives

• Strong presentation and stakeholder management skills

• Deep understanding of social platforms algorithms and content performance dynamics

• Strong cultural fluency and understanding of Latin American markets and audiences(e.g.MexicoBrasil Argentina Colombia Peru)

• English andSpanish and/or Portugueseproficiencypreferred

• Knowledge of the entertainment industry

• Passion for pop culture