Senior Manager, Media & Performance Marketing

Job Summary:

This role will be responsible for defining and implementing the overarching social media vision and strategy that supports the broader 360 Marketing organizationfor The General Entertainment WBD Basic Brands in Latin Americawhile partnering closely with Brand Strategy Media PlanningCreative Services andGTMMexico Brazil and ROLATeams.

The ideal candidate is a highly collaborativestrategicand data-driven social media leader with deepexpertisein entertainment pop culture digitalecosystemsand platform behavior acrossLATAMmarkets.This person must understand how audiences discoverengageand consume entertainment content across platforms such as Instagram TikTok YouTubeFacebookand X.

This role will directlyreportthemarketing director andmanagesocial media leads in ColombiaArgentinaand Brazil while overseeing agency relationships editorial direction social KPIs campaign amplification and platform growth strategies.

Key Responsibilities:

Strategic Social MediaLeadership (30%):Define and lead thesocial media strategy for General Entertainment Basic Brands across Latin America.Drive a social-first marketing approach focused on discoverability engagement audiencegrowthand cultural relevanceestablishingKPIs aligned with marketingobjectives.Oversee editorial planning and publishing strategies across all key social platforms.Identifyopportunities forcreatorspartnerships branded content socialstuntsand cross-platform amplification.

Cross-FunctionalDevelopment (30%):Partnerclosely with Brand StrategyGTMs Media Planning and Creative Servicesto ensure integrated 360 campaign execution.Lead social amplification strategies fortentpolecampaigns franchises live events localproductionsand priority titles.Ensure social media initiatives support broader businessobjectivesaudiencepositioningand brand health.Collaborate with Creative Services to develop platform-native creative formats and innovative storytelling approaches.Collaborate with Media Planning teams to align paid and organic social strategies.Partner with GTM leadsin MexicoBraziland ROLA to localize and amplify regional priorities.

Team Leadership and Development (15%):Lead mentor and develop the social media marketing team. Foster a high-performance culture rooted in collaboration innovation and operational excellence.

Budgetprojectmanagement andagency oversightfor the regional social media ecosystem(10%):Oversee the Social Media marketing budget ensuring efficient allocation of resources and measurable return on investment.Support operational processesmanage timelines agency relationships and project deliverables for allsocialmediamarketing initiatives.

Market Intelligence and Performance Analysis (10%):Analyze market trendsand campaign performance.Monitor competitive landscapeconsumer andfandom behavior and emerging social platforms.Translate insights into actionable recommendations to continuouslyoptimizemarketing strategies and execution.Work closely with social agencies and platform partners to maximize reachengagementand innovation opportunities.

Industry Representation (5%):Represent Warner Bros. Discovery at industry events marketing forums and strategicinternal and externalpartner meetings reinforcing theteam andcompanys leadership and visibility.

Qualifications and Experience:

• 7 years of experience in Social Media Marketing Digital Marketing or Audience Development preferably within entertainment streamingmediaor consumer brands.

• Bachelors degree in communications Marketing BusinessAdministrationor related field.

• Strong experience managing regional social media strategies acrossLATAMmarkets.

• Proven leadership experience managing teams and cross-functional stakeholders.

• Deep understanding of platform behavior social trends creators/influencerecosystemsand entertainment fandom culture.

• Expertise insocial-first content strategies audienceengagementand multiplatform storytelling.

• Strong analytical mindset with experienceleveragingsocial insights and performance data tooptimizecampaigns.

• Experience working closely with creative teamsagenciesand media planning functions.

• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.

• Excellent presentation and communication skills.

• Ability tooperatein a fast-paced highlycollaborativeand matrixed organization.

• Fluent in English and Spanish. Portuguese strongly preferred.

• Experience with social media management and analytics tools such as Sprinklr Dash Hudson HootsuiteEmplifior similar platforms.

• Advancedproficiencyin PowerPoint/Keynote and Excel.

The Nice to Haves:

• Experience within entertainment TV networksstreamingor media companies.

• Experience managing social media forfactuallifestyleentertainmentor pop culture brands.

• Understanding ofsocial search creatoreconomyand digital discoverability trends.

• Experience in integrating creators brandedcontentand social amplification into 360 marketing campaigns.

• Strong knowledge of Gen Z and Millennial audience behaviors across LATAM.

• Passion for entertainmentfandomscreatorsand digital culture.