Senior Manager, Marketing Support

JOB SUMMARY:

Reporting to the VP of Marketing this is a Senior Individual Contributor role with enterprise-level influence accountable for continent-wide adoption of marketing standards and capability. Leads through governance operating cadence and cross-functional orchestration. Success is measured through adoption capability uplift and performance outcomes across the CALA system-wide hotel portfolio.

This role serves as a strategic integrator and executional leader for Marketing across CALA with primary accountability for hotel support and capability buildingensuring enterprise initiatives translate into scalable high impact outcomes at the property level. The role functions as the continent enablement lead for hotel marketing leaders providing clear ownership of marketing expertise guidance and escalation resolution across the continent.

As the central orchestration point between global and continent priorities this position drives complex marketing programs from strategy through execution acting as the connective tissue across Marketing disciplines Commercial partners Shared Services Field teams and hotels. This leader proactively identifies continent and hotel level initiatives with material impact on marketing performance anticipates risks and dependencies and applies deep functional expertise to resolve issues accelerate decision making and ensure clear consistent and actionable communication to hotels.

In parallel the role owns and continuously evolves a structured Learning and Enablement agenda designed to build strong scalable on property marketing knowledge across CALA. This includes upskilling hotel marketing leaders strengthening digital and marketing fluency supporting the CALA Sales & Marketing Talent initiative and accelerating adoption of enterprise strategies directly enabling revenue growth channel optimization loyalty performance and brand consistency at scale.

Position may be located in the Mexico Continent Office or remotely in the CALA region.

CANDIDATE PROFILE

Education and Experience:
Bachelors degree in Marketing Business Administration Communications or a related discipline required; MBA or advanced degree preferred.
8 years of progressive marketing or commercial services experience ideally within hospitality or travel required
4 years leading cross-functional programs and influencing senior stakeholders in a matrixed environment highly desired
Demonstrated leadership of cross-functional teams/programs experience in hotel or property-level marketing support field enablement or commercial operations at scale required.
Proven experience leading cross-functional programs within complex matrixed organizational and/or multi-market structures
Fluent in English and Spanish (Portuguese a plus); experience working across CALA or Latin American markets strongly preferred
Excellent written and verbal communication skills with strong attention to detail; ability to develop compelling presentations and present effectively to audiences of all sizes
Self-directed leader with a proactive results-oriented approach and the ability to operate independently with minimal oversight
Highly collaborative; excels at partnering across diverse stakeholder groups and balancing competing priorities and demands
Strong technical aptitude and project management expertise; proven ability to manage multiple concurrent initiatives without compromising quality or timelines

CORE COMPETENCIES
Strategic Vision & Planning: Applies enterprise-level perspective to anticipate Hotel Marketing property needs and translate global marketing strategies into clear actionable direction across diverse markets
Cross-Functional Orchestration: Demonstrates ability to serve as the integrative link across Marketing Commercial Services MDS and Field Shared Services functionsdriving strategic alignment and coordinated execution
Digital & Performance Marketing Fluency: Comprehensive knowledge of digital direct websites and MarTech paid media brand marketing partnership marketing loyalty platforms channel optimization search and demand generation ecosystems
Learning & Capability Building: Builds organizational marketing capability at scaleowns onboarding for new hotel marketing leaders leads a structured monthly learning series and targeted upskilling programs and develops enablement frameworks that embed lasting competency at the property level; ensures hotel and regional leadership are well-versed in strategy best practices and policies to accelerate adoption of enterprise guidance
Brand Advocacy & Stakeholder Engagement: Serves as a trusted brand advisor to Sales & Marketing Ownership and Franchise teams General Managers and property leaderseducating and advocating on brand standards; cultivates and manages strategic relationships with senior property and Regional leadership
Program & Initiative Management: Proven track record of driving complex multi-stakeholder initiatives (e.g. DTT DET rollouts Top Performer programs) end-to-endfrom strategic planning through measurable execution with clear accountability
Communication & Clarity: Superior written and verbal communication skills; synthesizes complex strategies into clear consistent and audience-appropriate messaging across all organizational levels
Loyalty & Brand Acumen: Deep expertise in loyalty marketing brand equity stewardship strategic partnership development and omnichannel brand execution

KEY RESPONSIBILITIES
Translate hotel feedback into enablement: Own the continent hotel marketing enablement intake and prioritization model translating demand signals into standardized guidance playbooks and policy guardrails; measure adoption and effectiveness
Develop actionable tools and playbooks: Create scalable toolkits templates FAQs and best-practice guidance based on recurring hotel input and field learnings.
Identify trends and standardize solutions: Spot patterns across hotel requests and performance signals to build standardized recommendations and guardrails for consistent implementation.
Enable field success through guidance: Provide ongoing advisory support and training materials that reflect hotel needs and accelerate execution across the portfolio.
Lead the end-to-end execution of global and continent-wide marketing rollouts including DTT DET Top Performer and Global Circle programs
Architect and deliver a structured Learning & Enablement curriculum to elevate hotel team proficiency in digital media loyalty and brand strategy
Direct Demand Generation brief development across key segments markets and airline partnership channels
Establish on-property marketing goals review Marketing IDD reviews and collaborate with Distribution to optimize channel performance
Serve as the cross-functional marketing lead for Commercial Services workstreams ensuring strategic connectivity across Sales Revenue and Franchise organizations
Maintain and govern intranet and DLZ marketing content to ensure accuracy relevance and accessibility as self-service knowledge resources for property teams

MANAGEMENT COMPETENCIES

Managing Responsibilities with Stakeholders
Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives.
Updates stakeholders on key initiative wins and opportunities responds to concerns and solicits feedback. Engages leadership to develop and execute action plans to address gaps.

Managing Work Projects and Policies
Coordinates and implements work and projects as assigned.
Complies with Federal and State laws applying to procedures.
Generates and provides accurate and timely results in the form of reports presentations etc.
Analyzes information and evaluates results to choose the best solution and solve problems.
Manages the flow of questions and directs questions.

Supporting Operations
Works with team to put sustainable work processes and systems in place that support the execution of the strategy.
Establishes and maintains complete and up-to-date information to ensure accurate reporting.
Represents team in resolving situations.
Maintains and manages inventory and service operations.

Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
Mathematical Reasoning - Demonstrates ability to add subtract multiply or divide quickly correctly and in a way that allows one to solve work-related issues.
Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.