S&CM Manager In Store Excellence
Job Location:
Mexico City - Mexico
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Purpose:
The In-Store Excellence Manager within the Shopper & Customer Marketing team has two main responsibilities: (1) to develop and manage the execution tracking capabilities (Picture of Success) for initiatives planned by the Shopper & Customer Marketing team and (2) to develop the POSM and VAS strategy for all Beiersdorf Brands
Main Accountabilities:
Store Execution: Have a store-back mindset in all programs and workstreams.
- Win the Shopper: Develop quality content for the cluster in WTS content.
- Trax: Work with Activation markets to set up KPIs. Work to identify gaps and put local actions plans in place.
- Top stores: Work with Top Store program
- Suppliers: Responsible for managing the relationship with suppliers such as Trax Storecheck and Win the Shopper (sending KPIs and receiving reports).
- Sales Incentives: Support on incentives program definition and follow up
- Field immersion: Do structured trade visits to verify retail context and collect information / insights about execution trends and competitors.
POSM
- POSM: Work together with POSM coordinator and S&CM Categories in order to generate POSM Materials for all categories and retailers.
- PICOS: Customize all regional POSM from PICOS for Latam / local customers
- Insights: Build collect and communicate insights by Category/ Channel.
VAS
- VAS strategy and implementation development
- Responsible on financials and performance
Knowledge Skills and Experience:
- University Degree or comparable
- Strategic Thinking
- Thinking ahead
- High level of analytical skills
- Results Driven
- Leadership
- High Collaboration
- Excel knowledge (intermediate/advanced)
- English (Advanced)
- At least 3 years of experience in marketing sales Shopper or trade
marketing. - Market information knowledge (Nielsen Scantrack Nielsen Retail Index ISCAM)
- Trax RetailManagement
This position can also be filled in Job Sharing. If you have any questions please have a look at ourJobsharing further information please askName Line Manager. Your responsible recruiter isFernanda Galán. Please apply online via the Beiersdorf Intranet untilDatum 2022.
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
