Performance Marketing Manager LATAM

Hello!

At Factorial we believe sustainable growth comes from smart decisions strong execution and measurable impact. Were looking for a Performance Marketing Manager to drive customer acquisition and accelerate our growth in the Mexican market.

In this role youll own our paid acquisition strategy experiment with new growth opportunities and work closely with Marketing and Sales to turn campaigns into qualified pipeline new customers and recurring revenue.



Our Marketing team brings Factorials story to life connecting our solutions with the businesses that need them most. We combine creativity data and experimentation to build impactful campaigns and drive sustainable growth across markets.



Youll lead the strategy and execution of our paid acquisition channels in Mexico reporting to our Paid Growth leadership. Your mission is to scale customer acquisition improve marketing efficiency and strengthen Factorials position in the Mexican market.

Were looking for someone who goes beyond clicks and leads someone who understands how performance marketing contributes to pipeline quality customer acquisition and long-term revenue growth.

• Own and optimize paid acquisition channels including Google Ads LinkedIn Ads Meta Ads and other relevant platforms for the Mexican market.
• Develop and execute performance strategies focused on qualified pipeline cost per deal and MRR growth.
• Partner closely with the Mexican Sales Development team to improve lead quality and optimize full-funnel conversion.
• Build a test-and-learn roadmap across bidding strategies targeting messaging and ad formats tailored to the Mexican audience.
• Collaborate with CRO and Content teams to improve landing pages ad creatives and conversion rates.
• Analyze campaign performance and connect marketing investment to closed-won deals and recurring revenue.
• Identify and test new acquisition channels and growth opportunities within the Mexican B2B landscape.
• Own performance marketing reporting and collaborate with relevant teams to ensure accurate attribution and data-driven decision-making.
  

• 3-5 years of experience in performance marketing ideally in SaaS B2B or lead-generation environments.
• Strong hands-on expertise in Google Ads LinkedIn Ads Meta Ads and GA4.
• Proven experience scaling paid acquisition campaigns while improving efficiency and business outcomes.
• A data-driven mindset with the ability to translate campaign performance into actionable growth strategies.
• Experience with ad copywriting and a strong understanding of creative performance and audience testing.
• A commercial mindset and the ability to connect marketing metrics with pipeline customer acquisition and revenue.
• A proactive self-driven team player who thrives in cross-functional and international environments.
• Professional fluency in English.
  
  Benefits

Perks of being part of our team!!

• High-growth multicultural and friendly environment.
• Language exchange at Factorial.
• Grocery vouchers
• Free coffee and tea
• Private health insurance including nutrition and therapy support.
• Wellhub (Gympass)
• Hybrid work model and shorter Fridays.
• Breakfast and snacks

Factorial is an all-in-one HR software and a fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows centralize employee data and make better business decisions. Currently we serve thousands of customers across more than 60 countries and a wide range of industries. Weve built a highly diverse and multicultural team of over 900 people across our offices in Barcelona Brazil Mexico and the United States.

Our Values

We own it: We take responsibility for every project. We make decisions not excuses.

We learn and teach: We are committed to learning something new every day and above all sharing it.

We partner: Every decision is a team decision. We trust each other.

We grow fast: We act fast. We believe the worst mistake is not learning from mistakes.