Paid Media Lead

About the Role

As a Paid Media Lead you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals optimizing performance and driving strong results across channels.

You manage agency collaboration oversee media budget follow-up and ensure high-quality execution through continuous reviews performance tracking and cross-functional coordination.  

This hybrid role reports into the Marketing Manager and is based at the Mexico Support Office.

A Day in the Life

Working at H&M means no two days are ever the same but a typical day will include the following responsibilities:

Media Strategy & Planning 

• Lead the formulation of Full-funnel (global and local paid media channels) media plans for activities along marketing calendar in accordance to set QCP process together with local agency teams including budget per campaign/channel/week  
• Align media plan and continuous updates with commercial plan

Media Activation Optimization & Performance

• Lead the activation and ongoing performance follow-up of local paid media channels  
• Collaborate with Global Media Optimization Lead on media optimization of global media channels
• Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market  
• Drive and follow up on paid media budget investments and results for the sales market.  

Agency Management & Governance

• Conduct onboarding and regular performance reviews for local agencies based on global framework
• Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams.  

Qualifications :

Who You Are:  

• Degree in Marketing Comms. Business or related field
• Strong paid media expertise across channels and the full funnel
• Analytical and data-driven mindset Strong stakeholder management and collaboration skills
• Commercial mindset with focus on ROI and performance
• 57 years experience in digital marketing with strong focus on performance channels
• Proven track record in managing large media budgets and driving ROI-focused campaigns
• Experience managing agency partners 
• Advanced proficiency in both English and Spanish.

Additional Information :

Why Youll Love Working at H&M 

• We value diverse backgrounds including but not limited to race ethnicity gender age religion sexual orientation and disability
• We pride ourselves on being a values-driven organization guided by our 7 unique values that have been part of our success story for over 75 years
• Youll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• Youll be able to express your personal style with our employee discount at H&M & Other Stories and COS.

Remote Work :

No

Employment Type :

Full-time