Non Endemic Sales Executive
Mexico City - Mexico
Job Summary
The Non-Endemic Sales Executive is responsible for developing and leading the strategy for acquiring growing and retaining revenue with non-endemic brandsadvertisers and partners outside the companys core industry who seek access to its audience and brand assets (media events data content and digital solutions).
The primary objective is to build consultative value propositions that connect clients marketing and business goals with 360 solutions (digital media branded content events/sponsorships omnichannel activations and data) driving incremental revenue diversification of the client base and sustainable margins.
Qualifications :
Job Summary & Responsibilities
- Develop the commercial strategy for the non-endemic segment identifying priority categories (e.g. consumer goods automotive financial services consumer tech telecom retail health & wellness among others) and defining market theses Ideal Customer Profiles (ICPs) and territories.
- Collaborate with Marketing executives and potentially with Business Sales Executives in prospecting enterprise and mid-market target accounts maintaining a qualified pipeline conducting needs assessments and leading complex sales cycles with multiple stakeholders (marketing media sponsorship procurement and C-level executives).
- Co-create integrated solutions with internal teams (product marketing editorial data events operations and legal) combining formats and inventory to deliver measurable results (branding performance demand generation and ROI).
- Develop clear commercial proposals and business cases including investment rationale audience segmentation formats timelines success metrics and campaign governance criteria.
- Negotiate commercial terms scope timelines and SLAs ensuring compliance margin targets and alignment with internal policies.
- Manage client relationships from onboarding to execution optimization renewals and up/cross-selling fostering long-term partnerships.
- Measure and report performance generating insights and case studies; ensure forecast accuracy CRM hygiene and pipeline governance.
- Serve as a brand ambassador attending key industry events and building networks with agencies and decision-makers in non-endemic categories.
- When applicable lead or mentor sales executives promoting a high-performance culture collaboration and customer-centric focus.
Key Skills & Qualifications
Effective Communication
- Ability to craft and deliver clear concise messages aligned with organizational culture across internal communication channels.
- Adaptability in communication for diverse audiences.
- Strong negotiation and influence skills at senior levels with impactful verbal/written communication and executive-level presentations.
- Ability to articulate and negotiate with internal stakeholders particularly business and marketing managers across portfolios and events.
Sales Management
- Solid B2B consultative sales experience preferably in events sponsorship sales digital media adtech/martech or branded content with a track record in non-endemic brand engagement.
- Strong knowledge of 360 solutions: digital media (display video social audio) audience segmentation & data content activations event/sponsorship packages and demand generation.
- Expertise in building business cases data analysis and interpreting metrics (reach frequency viewability CTR leads MQLs attribution and lift).
- Ability to operate in cross-functional environments with organization resilience urgency and results-driven focus.
- Proficiency in CRM tools (e.g. Salesforce) Office/Google Workspace (Excel/Sheets PowerPoint/Slides) and analytics platforms.
Remote Work :
No
Employment Type :
Full-time
About Company
Informa is a leading international events, digital services and academic research group. We're here to champion the specialist. Through hundreds of brands and a range of products and services, we connect businesses and professionals with the knowledge they need to learn more, know m ... View more