Marketing Specialist

DePuy Synthes is recruiting for a(n) Marketing Specialist located in Mexico.

Johnson & Johnson announced plans to separate our Orthopedics business to establish a standalone orthopedics company operatingasDePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months subject to legal requirements including consultation with works councils and other employee representative bodies as may be required regulatory approvals and other customary conditions and approvals. Should you accept this position it is anticipated that following conclusion of the transaction you would be an employee of DePuySynthesand your employment would be governed by DePuy Synthes employment processes programs policies and benefit that case details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

Job Overview

The Marketing Specialist is responsible for developing and leading the execution of the Business Platforms and associated specialties marketing plans at a cluster level in alignment with the Regional BU strategy. Responsible for achieving Sales and GP targets as well as for managing Marketing budgets for the BU(s). Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads to achievement of business goals.

Key Responsibilities

Leads execution the local Marketing Plan for the BU(s) in alignment with theRegionalstrategy and guidelines. (includes: product launches segmentation pricing target-customer definition promotional and educational activities marketing materials and samples Sales Force training needs etc.)

Portfolio Management: support the development of the adequate market approach for the BU portfolio. New Product Introduction lifecycle management portfolio optimization segmentation and positioning.

Lead Pricing & Segmentation strategies as well as price lists for all responsible products in the BU portfolio.

Actively participates in key Business Processes and initiatives: Business Planning Strategic Planning Forecasting special projects.

Builds strong partnership with the Commercial organizationin order togather customer insights translate needs into commercial solutions drive and support sales execution.

Performs regular Business Analytics and monitoring: Sales performance and trending profitability (GP) investments resource allocation to ensure business effectiveness and profitability.

Develops Market Analytics and Market Research: Defines market size and potential explores competitive dynamics general market trends (e.g. procedure and product adoption regulatory and reimbursement changes etc.) gathers insights and VOC.

Builds strong relationships with Key Customers KOLs and Scientific identifies and supports the development of residents and future KOLs.

Meets with key physician practices and hospital marketing and administrative personnel to present marketing programs and procedure expansionsolutions;

Partners with Regulatory Affairsto definepriorities and follow-up/support local product registrationin order toensure business continuity and new product introduction in a timely manner and in alignment with the BU strategy.

Partners with Training and Medical Affairs to define/plan Training and Medical Education strategies and activities. Supports execution as required.

Creates and adapts Marketing Materials to support promotional and educational activities. Responsible for Marketing communications (internal and external)

Handles complex customer product questions and objections consistent with sales training methodology.Mentorsless experiencedspecialists;

Cooperation with distributors including educational programs and producttrainingsfor distributors sales force.

Qualifications

Education:

Higher degree and at least 1-3 years of experience in sales or marketing / experience in Medical Devices as an advantage (or is preferable)

Experience and Skills:

Required:

Ability to build and maintain excellent relationships with clients and internal stakeholders

Ability to work across geographical and cultural borders exerting leadership by influence

Excellent communication and presentation skills

Ability to work in hard pressure environment

Good working Spanish and English language (both verbal and written);

Willingness to travel

Strategic thinking analytical skills result-oriented energetic driven; team-player

Proficiency in MS Office

Other:

Language requirements: Spanish required; English proficiency preferred.
Travel: Up to 10% domestic travel.

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