Marketing Specialist I

Donaldson is committed to solving the worlds most complex filtration challenges. Together we make cool things. As an established technology and innovation leader we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn effect change and make meaningful contributions at work and in communities.

At Donaldson we are committed to solving the worlds most complex filtration challenges. Together we make cool things.

The Marketing Specialist I will play a key role in executing trade shows and events digital marketing campaigns marketing automation programs lead management activities and content localization efforts that support customer engagement demand generation and business growth. This position works closely with sales product management engineering and regional marketing teams to ensure effective marketing execution and alignment with business objectives.

Key Responsibilities

• Support the planning and execution of regional trade shows customer seminars webinars and industry events including logistics promotional materials and lead management activities.

• Coordinate event promotion and post-event follow-up efforts in partnership with sales teams to maximize customer engagement and business opportunities.

• Develop and execute digital marketing campaigns including email marketing lead nurturing programs and marketing automation workflows.

• Support audience segmentation campaign deployment and optimization efforts through performance monitoring and data analysis.

• Create update translate and localize customer-facing content including emails landing pages web content and digital marketing assets.

• Build and maintain landing pages and web forms ensuring effective integration with CRM and marketing automation platforms.

• Support lead tracking routing and lifecycle management processes to ensure accurate data and effective lead conversion.

• Monitor and report on campaign lead and event performance metrics providing insights and recommendations for continuous improvement.

• Collaborate with sales product management engineering and regional marketing teams to ensure alignment technical accuracy and successful execution of marketing initiatives.

• Support regional marketing activities across Mexico Brazil and North America contributing to customer engagement demand generation and business growth.

Minimum Qualifications

• Bachelors degree in Marketing Communications Business Administration or a related field.

• 13 years of experience in marketing digital marketing communications or a related role.

• Experience with CRM systems and marketing automation platforms.

Preferred Qualifications

• Experience supporting B2B industrial manufacturing or technical marketing environments.

• Familiarity with marketing automation platforms such as Marketo HubSpot Eloqua or similar tools.

• Brazilian Portuguese language skills.

Additional Information

• This position is based in Aguascalientes Mexico.

• The role supports marketing activities across Mexico with opportunities to collaborate on initiatives throughout Brazil and North America.

• The position operates within a highly collaborative matrixed global organization.

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

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Our policy is to provide equal employment opportunities to all qualified persons without regard to race gender color disability national origin age religion union affiliation sexual orientation veteran status citizenship gender identity and/or expression or other status protected by law.