Manager, Social Analytics (LATAM)

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Position Overview

We are building a world-class global social media and marketing organization to drive brand and sales rich with data sources and has a data-driven culture; we need analytic experts (like you!)tocut through the noise of social data surface what matters and guide immediate action.

This role will join a growing Global Marketing Analytics Team transforming data into clear actions thatoptimizemarketing performance and guide media social and creative strategies. The ideal candidate will thrive inSharkNinjasfast-moving culture balancing rigor with pragmatism and using data not only to measure performance but to influence decisions and spark the next opportunity.

Key Responsibilities

• Social Media Analytics:Lead reporting and insights across all social mediaactivity(organic earned influencer and paid) forthe regionalmarket; quantify what drives virality andraisethe odds of it happening.

• RegionalMarket Focus:Serve as the primary analytics partner for the region bringing analytical rigor and scalable social measurement to an emerging social-first closely with regional social marketing and agency leaders to support growth across key countries.

• Make Data Actionable:Provide fast actionable analysis to inform regional growth and the next viralSharkNinjaproduct inthe region.

• Creative Effectiveness:Partner with creative and social teams to evaluate content performance and recommend quick pivots to maximize impact in culturally relevant ways.

• Cross-Team Collaboration:Work with media agencies internal media and regional social partners to scale measurement frameworks reporting and learnings.

• KPI Development:Cut through the noise of vanity metrics and define clear outcome-oriented KPIs for social media marketing inthe regionensuring performance is tracked understood and acted upon.

• Executive Reporting:Deliver tailored action-oriented reporting for regional and global stakeholders (tactical vs executive) automating recurring outputs where possible.

• Best Practices & Benchmarks:Conduct rapid analyses toestablishbenchmarksidentifyopportunities and evolve social measurement approaches forthe region.

• Culture & Collaboration:Act as a senior analytical voice on the teamsharing insights mentoring peers and contributing to a culture where data fuels decision-making and action.

Attributes & Skills

• Experience with SQL and data visualization tools such as Power BI or equivalent required. Experience with advanced (predictive) analytics is a plus but not required.
• Strong track record analyzing Marketing data and translating insights into clear business and creative actions.
• Familiarity with social media platforms (Meta TikTok YouTube etc.) and their metrics
• Experience working with AI-powered insights that drive immediate action at the fast pace of social media.
• Strong analytical thinking with the ability to balance rigor with speed-to-insight.
• Experience architecting data pipelines and analytics infrastructure that transform complex data into AI-powered insights and actionable intelligence.
• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic fast-paced environment.
• Masters degree in Analytics Data Science Statistics Economics or equivalent experience with advanced analytics.
• 6 years of experience in marketing analytics social media analytics or audience targeting. Experience in social media or content strategy is a plus.

Work Environment

This is a primarily on-site role with flexibility to work from home 12 days per week.