Integrated Media & Performance Leader

PURPOSE OF THE JOB

The purpose of the Integrated Media & Performance Leader role is to define media strategy and contribute to the sales growth and profitability through effective media implementation. This role contributes to marketing budget planning and allocation of each media including search to continuously improve marketing ROI and performance.

RESPONSIBILITIES OF THE JOB

• Contribute to the development and execution of the marketing plan ensuring alignment with common objectives and goals to enhance performance and output.  
• Responsible for leading the Integrated Media function driving the totality of the IKEA offering to the market through all paid media.
• Manage the strategy planning execution and optimizing the use of owned earned and paid media channels to increase the commercial impact drive business results and improve cost efficiency of results in collaboration with the country Digital Loyalty and External Communication teams
• Responsible for managing local media agency relationships to meet country Marketing needs and improve ROI of Marketing.
• Responsible for securing metrics to understand media performance and identify needs and gaps to meet business and marketing objectives.
• Responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors.
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration common focus and increase impact.
• Contribute to the integrated omnichannel executions/output of the marketing function to contribute to the business goals.
• Manage and optimise the performance of all marketing campaigns to achieve key business objectives and KPIs within the given budget.
• Ensure optimal reach engagement and frequency (spends) across digital & social platforms outreach to bloggers and influencers.
• Utilise web analytics tools to monitor and analyse website traffic user behaviour and campaign performance providing insights and recommendations.
• With the support of media agency measure report and follow up on the results of all search and social media activities then make recommendations and implement actions to improve results.
• Support the Marketing & PR Manager to track budgets for all activities and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investment.
• Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting monthly reconciliation with Finance teams and re-forecasting assignments.

Qualifications :

Motivation:

• Motivated by operational results by optimising and improving present marketing priorities
• Energized by driving business growth and contributing to overall success of IKEA through collaboration with internal and external partners
• Self-motivated with passion for media implementation and performance tracking
• Passionate about understanding the behaviours of the many people and the local life at home

Knowledge:

• You have experience with deep knowledge of search engine marketing and optimization (SEM/SEO) understanding of technicalities and insights to online traffic generation and deep knowledge of social media platforms and technicalities
• Expertise in web analytics data interpretation SEO SEM and social media marketing
• SEO and SEM best practices.
• User experience (UX) principles.
• Deep knowledge of media landscape and interplay between paid earned and owned channels on and offline.
• Deep knowledge of budgeting for omnichannel marketing and performance measurement.
• Budget management and ROI optimisation.
• Knowledge with digital advertising platforms (e.g. Google Ads Facebook Ads).

Capabilities:

• Strong analytical skills and experience with data analysis and reporting tools.
• Ability to manage multiple projects and deadlines.
• Proven ability to work with research and media agencies and translate the insights and technical reports to valuable inputs for the business opportunities.
• Ability to work in fast moving stressful environment and deliver business goals.
• Proficiency in using SEO&SEM principles and web analytics platforms
• Ability to measure social media performance
• Ability to calculate ROI and overall performance for campaigns
• Great with numbers
• Detail oriented capability
• You are fluent in both the English and Spanish language.

Additional Information :

Please apply by 20/06/2026

Remote Work :

No

Employment Type :

Full-time