Growth Marketing Manager
Mexico City - Mexico
Department:
Job Summary
At Infoblox every breakthrough begins with a bold what if.
What if your ideas could ignite global innovation
What if your curiosity could redefine the future
We invite you to step into the next exciting chapter of your career journey. Bring your creativity drive your daring spirit and feel what its like to thrive on a team big enough to make an impact yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500 and were looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold what ifcan take the world your community and your career.
How we empower our people is extraordinary: were recognized as a Glassdoor Best Place to Work 2025 Great Place to Work-Certified in five countries and honored by Cigna as a Healthy Workforce honors for three consecutive years; and what we build is world class: named CybersecAsias Best in Critical Infrastructure 2024 clear evidence that when first-class technology meets empowered talent remarkable careers take shape. So what if the next big idea and the next great career story comes from you Become the force that turns every what if into whats next.
In a world where you can be anything Be Infoblox.
As theGrowth Marketing Manager you will sit within the Marketing organization and own the programs that accelerate acquisition activation and conversion across Infobloxs growth motions. PLG is a key part of this storybut not the whole story. This role is built for a growth thinker who can design experiments run lifecycle programsoptimizefull-funnel performance and connect product signals to commercial outcomes.
Yourinitialfocus will center on Threat Defense and Universal Asset Insights (UAI)the first Infoblox offers entering a PLG the marketing programs that make those self-serve journeys convert activate and expand. At the same timeyoullbring a broader growth lens to how weacquireandretainacross all our go-to-market surfaces.
You will partner closely with Product Engineering Marketing OperationsRevOps and Product Marketingbringing the marketing-side creativity rigor and execution that turns signals into pipeline.
Be a Contributor What Youll Do
Growth Strategy & Full-Funnel Ownership
- Own acquisition activation and conversion marketing across PLG and broader growth motionsthinking in full-funnel systems not isolated campaigns
- Develop and execute multi-channel growth programs spanning paid media SEO lifecycle CRO and communityprioritizing channels by impact not habit
- Translate data user behavior and market signals into testable growth hypotheses and clear program decisions
- Define the go-to-market approach for new audience segments or motion expansions as Infobloxs PLG scope grows beyond itsinitialoffers
PLG & Self-Serve Journeys
- Design andoptimizeself-serve journeys for Threat Defense and UAIfrom first CTA through trial signup onboarding activation and lifecycle follow-up
- Align paid media website conversion and lifecycle programs to product-ledjourneysso Marketing isoptimizingtoward activation and qualified pipeline not just form fills
- Integrate AI-powered personalization into self-serve journeys (dynamic content next-best-action recommendations and adaptive onboarding flows) to increase engagement and activation rates
- Partner withRevOps Sales and Product on PQL strategyincluding threshold definition feedback loops and marketing alignment to routing and follow-up
- Build lifecycle programs across email retargeting and in-context journeys to improve activation time-to-value and conversion for early PLG cohorts
Experimentation & Optimization
- Leada structuredexperimentation and CRO practice across paid entry points web conversion surfaces signup flows onboarding prompts and lifecycle messaging
- Run tests with clear hypotheses documented learnings and recommendations that inform both current programs and future motion design
- Use behavioral data and funnel analysis toidentifyfriction surface activation triggers and prioritize where experiments will move the needle most
Measurement & Reporting
- Own growth dashboards and recurring reporting across acquisition activation PQL creation and pipeline contribution for theinitialPLG scope
- Define and track metrics that connect marketing programs to business outcomesnot just activity metrics
- Produce clear stakeholder-ready readouts that drive decisions at the leadership level
Be Prepared What You Bring
- 15 years of growth marketing lifecycle marketing or demand generation experience in B2B SaaS; exposureto PLG or product-adjacent marketing motions is a strong plus not a strict requirement
- Proven ability to design and run multi-channel programs that span paid acquisition content lifecycle and webwitha track recordof improving conversion and pipeline efficiency
- Strong experimentation instincts: you know how to build a test read results honestly and translate findings into program changes
- Comfortable with product analyticsand marketing data environmentsyou can connect product signals to marketing actions without needing someone to pull the data for you
- Familiarity with AI tools and platforms (e.g. predictive analytics generative AI for content or marketing automation enhancements) and the ability to integrate them into growth workflows
- Experience with CRM and marketing automation platforms (HubSpot Marketo Salesforce) and familiarity with how these connect to sales routing and follow-up workflows
- Ability to define segmentation and persona-level messaging strategies that serve multiple buyer profiles within a single motion
- Strong analytical thinking and the ability to turn user behavior into growth strategy program prioritization and measurable improvements
- Clear communicator who can present data and strategy to cross-functional stakeholders and senior leaders without losing the nuance
- Background in cybersecurity infrastructure software or technical B2B SaaS is helpful but not requiredintellectual curiosity and the ability tolearna complex product environment are what matter
Your Path to Impact
First 90 Days
- Audit the current marketing and product funnel for Threat Defense in AMS commercial and UAIweb entry points signup flow onboarding lifecycle and activation gaps
- Establish baseline reporting across activation time-to-value trial progression PQL creation and early conversion indicators
- Launchan initialset of quick-win experiments to reduce friction in trial signup onboarding and activation journeys
- Stand upa pilotexperimentation and CRO cadence with clear hypotheses owners andmeasurement
Six Months
- Own PLG dashboards and recurring reporting for the marketing workstream across Threat Defense and UAI tied to activation PQL creation and pipeline contribution
- Improve activation rates and reduce time-to-value through lifecycle messaging and conversion optimization
- Scale theinitialPQL motion by aligning marketing programs to behavioral thresholds and sales follow-up for the defined cohort
- Produce clear recommendations on where to invest next based on experiment outcomes and channel-to-activation performance
- Beginidentifyinggrowth levers beyond PLGpaid SEO referral communitythat can extend the motions reach
One Year
- Establish a repeatable growth marketing operating model for Threat Defense and UAI that improves acquisition quality activation and conversion performance
- Demonstrate measurablecontributionfrom the marketing workstream to activation PQL quality pipeline creation and revenue efficiency
- Delivera testedexperimentation and CRO playbook extensible to future PLG surfaces and growth motions
- Be the person the organization turns to when they want to know how growth marketing can unlock a new motion channel or audience segment
Belong Your Community
Our culture thrives on inclusion rewarding the bold ideas curiosity and creativity that move us a community where every voice counts continuous learning is the norm. So whether you code create sell or care for customers youll grow and belong here.
Be Rewarded Benefits That Help You Grow Thrive Belong
- Comprehensive health coverage generous PTO and flexible work options
- Learning opportunities career-mobility programs and leadership workshops
- Sixteen paid volunteer hours each year global employee resource groups and a No Jerks policy that keeps collaboration healthy
- Modern offices with EV charging healthy snacks (and the occasional cupcake) plus hackathons game nights and culture celebrations
- CharitableGiving Program supported by Company Match
Ready to Be the Difference
Infoblox is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation national origin genetic information age disability veteran status or any other legally protected basis
Required Experience:
Manager
About Company
Infoblox delivers the next level network experience with its Secure Cloud-Managed Network Services. As the pioneer in providing the world’s most reliable, secure and automated networks, we are relentless in our pursuit of next level network simplicity. A recognized industry leader, In ... View more