Senior Engagement Manager
Mexico City - Mexico
Job Summary
THE ROLE:
Were looking for a Senior Engagement Manager to join our growing Marketing Services team. This role is for a seasoned delivery leader who brings deep experience managing complex technically driven MarTech engagementsparticularly large-scale platform migrations with multiple workstreams data dependencies and cross-functional stakeholders.
Youll partner closely with Solutions Architects engineers strategists and client teams to drive successful outcomes on technically complex programs. Youll own account health across delivery financial performance and client alignment and youll help build scalable processes that elevate the broader team.
The ideal candidate has a strong command of marketing automation platforms and MarTech implementations with a demonstrated ability to lead enterprise clients through high-complexity migrations and technical transformation initiatives. This person doesnt just manage timelines they also understand the work deeply enough to anticipate risks align technical and non-technical stakeholders and drive resolution when things get hard.
Preferred Location & Time Zone: Eastern Time Zone preferred for optimal collaboration with leadership and client teams. Open to candidates in Central or Atlantic Time Zones with sufficient overlap for client and internal meetings.
Serve as the primary point of contact for enterprise-level clients ensuring all deliverables are aligned to business goals KPIs and executed on time and at high quality.
Translate client goals into actionable marketing objectives delivery roadmaps and measurable deliverables.
Lead cross-functional teams (strategists designers developers QA and partners) to deliver integrated MarTech programs that drive measurable impact.
Oversee execution across multiple concurrent workstreams maintaining clarity on scope timelines priorities and dependencies including email builds QA approvals and deployment coordination.
Lead end-to-end management of large-scale MarTech migrations (e.g. SFMC to Braze Iterable or similar) including discovery data mapping template migration journey rebuilds QA and go-live coordination.
Manage technically complex engagements including platform implementations CDP integrations data audits mobile SDK setups and data architecture initiatives partnering closely with Solutions Architects and engineers to scope work clarify requirements and align delivery plans.
Translate technical requirements and implementation details into client-friendly timelines artifacts and status communications; anticipate migration-specific risks (data integrity audience sync failures journey logic gaps) and develop mitigation plans proactively.
Partner with clients on CRM and lifecycle strategy providing guidance on segmentation testing personalization and optimization.
Partner in resourcing forecasting and capacity planning discussions with leadership; maintain visibility into team capacity flag potential over-servicing and ensure change requests and scope adjustments are documented and communicated clearly.
Identify growth opportunities within accounts and actively support renewals and expansions in collaboration with leadership.
Contribute to internal process improvements and mentor Engagement Managers and Engagement Coordinators to build team capability and scalability.
7 years of experience in customer success project management or account management within an agency consulting or MarTech environment.
Proven track record managing large-scale technically complex MarTech migrations across multiple workstreams and stakeholder groups.
Deep working knowledge of platforms such as Braze Iterable or Salesforce Marketing Cloudand an understanding of how data flows across a MarTech stack.
Familiarity with CDPs and data integration tools (e.g. Segment Hightouch mParticle) and their role in platform migrations.
Solid understanding of audience segmentation personalization logic A/B testing and campaign analytics.
Demonstrated ability to engage in technical conversations with engineers and Solutions Architects and to translate technical concepts for non-technical stakeholders.
Excellent communication and client relationship skills with confidence managing executive-level discussions.
Highly organized adaptable and proactive with a strong attention to detail and a bias toward action.
Experience mentoring or coaching junior team members or project coordinators preferred.
Experience with mobile SDK deployments (e.g. Braze) and related mobile measurement and lifecycle considerations.
Experience supporting CDP implementations and reverse ETL patterns (e.g. Segment destinations Hightouch syncs).
Experience with common project management tools such as Asana Monday Jira or Trello.
Required Experience:
Senior IC
About Company
LIFE AT APPLY DIGITAL At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you: Great projects: Broaden your skills on a ... View more