Creative Strategist, Mexico

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Alongside our global campuses we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible remote-friendly ways of working for this role were focusing on Mexico City so we can best support our teams and keep collaboration flowing.

This role is a 12 month engagement working full time hours per week. 

What youd be doing in this role

As Creative Strategist for Mexico youll be the creative performance engine behind Canvas paid marketing in the region.

This role sits at the intersection of Creative Growth and Data - combining cultural insight analytical depth and creative instinct to continuously improve our performance marketing output. You wont be running bids day-to-day - youll be driving the creative strategy that makes those campaigns win.

If you love decoding what makes a hook scroll-stopping turning insights into structured testing and raising the creative bar sprint after sprint this role is for you.
 

At the moment this role is focused on:

• Leading the full creative cycle - research briefing production and performance review running weekly sprint cycles that balance quick-win iterations with bigger creative swings and feeding learnings back to the broader team after every sprint
• Digging into performance dashboards to spot winning patterns diagnose underperformance and translate insights into clear actionable creative direction that drives the next round of concepts
• Directing and collaborating with video editors designers writers and local creators to produce high-quality work across Meta TikTok YouTube and emerging channels - briefing and reviewing content to keep it on-brand culturally relevant and platform-optimised
• Bringing deep cultural fluency to every brief - identifying Mexican audience behaviours regional trends and platform dynamics that shape compelling locally resonant storytelling
• Working closely with media buyers data science and the LatAm Growth Marketing Lead to make sure creative insights translate into measurable business outcomes
• Driving CRO initiatives that improve acquisition journeys and lift conversion efficiency across key touchpoints
• Using AI tools to accelerate ideation research asset generation and analysis - and staying across emerging formats and creative tech that give the team an edge

Youre probably a match if:

• You have solid experience in growth or performance marketing with a strong focus on creative strategy -  and youve worked hands-on across Meta TikTok and YouTube
• You can lead structured creative testing and sprint frameworks analyse whats working and turn those learnings into clear briefs for the next cycle
• You have strong creative instinct -  you know what makes a hook scroll-stopping a format compelling and a concept scalable across channels
• Youre fluent in Spanish and English with a sharp eye for tone nuance and cultural resonance for Mexican audiences
• You have experience briefing directing and iterating with creative talent video editors designers writers and creators - coaching them to produce performance-driven work
• Youre confident using dashboards and analytics tools to inform decisions and optimise creative at scale
• You use AI tools to accelerate your workflow and improve output quality

Meet the team

Were Canvas LatAm Marketing group and our mission is to make Canva the most loved brand in the region. We build culturally resonant high-impact marketing across Latin America - combining bold creative storytelling with sharp performance thinking to drive visibility and growth market by market. Mexico is a key focus for us right now and this role sits right at the heart of that ambition.

 

How we hire

We make decisions to engage contractors based on your experience skills and passion.

When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Please note that all interviews are conducted virtually.

Remote Work :

Yes

Employment Type :

Contract