BI Analyst

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Senior BI Analyst will act as the main BI reference for key local markets supporting media teams with campaign analysis performance tracking and optimization recommendations. This role requires autonomy senior analytical thinking and the ability to translate data into clear insights for local stakeholders.

For branding and non-performance campaigns this profile must ensure that analyses and reports follow the Precision Marketing guides applying the correct KPIs measurement logic and reporting standards.

Key Responsibilities

• Monitor local campaign performance.
• Analyze media KPIs by channel audience creative format and campaign objective.
• Support media teams with tactical and strategic recommendations.
• Apply dashboards templates and methodologies provided by the Central Data Team.
• Ensure branding and non-performance reporting follows Precision Marketing guides.
• Guarantee consistency and accuracy of reported data.
• Prepare reports analysis and presentations for local meetings.
• Identify risks opportunities and market learnings.
• Share benchmarks and insights with the BI Director Hispana.
• Support local teams in improving the quality of campaign performance discussions.

Skills and Experience

• Bachelors degree in: Marketing - Business Administration - Engineering - Computer Science - Data Science
• Languages: Spanish - English (spoken and written) - Portuguese preferred
• Experience: At least 3 years
• Skills: Digital marketing reporting Python automation data analysis web analytics digital analytics.
• Tools: BQuery - Python - Advanced Excel - Digital Marketing - Google Analytics - Digital Paid Media (Meta - Google - Programmatic)

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

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