Assoc Media Manager

The Associate Manager Media will support the development and execution of Mattels LATAM media strategy translating brand and business objectives into integrated audience-led media plans across the consumer journey.
The role combines strategic media planning audience and data activation performance marketing creator-led media measurement and agency leadership. The Associate Manager will work across markets and cross-functional teams to maximize the effectiveness of Mattels media investment while continuously identifying opportunities to improve how data technology platforms and emerging media capabilities drive business results. 

What Youll Do

• Develop and execute full-funnel audience-led media strategies aligned with brand consumer and business objectives across LATAM.
• Lead integrated media planning across digital social video programmatic creator-led performance and traditional channels ensuring the right channel audience investment and KPI strategy.
• Develop data-driven audience strategies leveraging first-party platform publisher and media ecosystem data for targeting retargeting personalization suppression and frequency management.
• Lead performance media strategies designed to drive measurable consumer actions including qualified traffic key website events engagement and first-party-data/lead generation.
• Develop creator-led and social amplification strategies leveraging paid media and platform capabilities to maximize the impact of creator content.
• Drive measurement optimization and experimentation translating media performance and test results into recommendations for future investment decisions.
• Lead media agencies and external partners challenging recommendations and ensuring strategic quality executional excellence innovation and accountability.
• Partner with Brand Marketing Digital CRM E-commerce and other teams to create integrated consumer experiences and connect media with broader business priorities.
• Manage media investment forecasting pacing and financial processes continuously identifying opportunities to improve media effectiveness and efficiency.
• Proactively identify and test emerging platforms technologies formats partnerships and media capabilities relevant to Mattels consumers and brands.
• Communicate media strategies performance learnings risks and recommendations clearly to stakeholders while managing multiple markets and workstreams across LATAM.

Qualifications :

Who Were Looking For

• Bachelors degree in Marketing Business Administration Communications Economics Finance or related field.
• 5 years of experience in media digital marketing advertising integrated marketing or a related discipline preferably with experience at a leading advertiser and/or media agency.
• Strong understanding of full-funnel media strategy and planning including the role of different channels across awareness consideration engagement traffic and conversion.
• Hands-on or strong working knowledge of digital and programmatic media ecosystems including platforms such as DV360 Amazon DSP Meta Google TikTok or comparable platforms.
• Experience leveraging audience and platform data for audience creation targeting retargeting suppression and frequency management.
• Experience managing performance-oriented campaigns and optimizing toward measurable actions such as website visits key events engagement lead generation or other conversion objectives.
• Experience developing or managing paid creator/influencer amplification campaigns and familiarity with creator-media solutions across major social/video platforms.
• Experience managing media agencies and external partners with the ability to evaluate and challenge strategic recommendations not only coordinate execution.
• Experience managing marketing/media budgets forecasting pacing and financial reporting.
• Strong analytical capabilities and ability to translate complex media data into clear insights and recommendations.
• Strong project-management skills with the ability to manage multiple brands markets campaigns and stakeholders simultaneously.
• Strong communication and stakeholder-management skills including the ability to present media recommendations clearly to non-media audiences.
• Advanced English required. Spanish and/or Portuguese capabilities are a plus.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
   

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at https // and .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Remote Work :

No

Employment Type :

Full-time