Senior Affiliate Manager

Our client is a structured wellestablished online gaming group with a decadeslong presence across their core markets. Operating multiple brands in Casino Live Casino and Sportsbook. They are no seeking to recruit an Affiliate Manager to join their team in Malta.

Overview

The Affiliate Manager owns the growth and quality of the affiliate channels: acquiring activating and scaling affiliate partnerships (SEO PPC Affiliate networks media buyers streamers/influencers) negotiate commercial models (CPA/RevShare/Hybrid) and deliver profitable compliant acquisition at pace. This is a mid/senior performance-driven role with room to grow.

Responsibilities

• Source vet and onboard highpotential affiliates; run proactive outreach and close tailored deals (CPA/RevShare/Hybrid CPLtoFTD tiered pricing minimum performance safeguards).
• Build a healthy pipeline by vertical and market (CH/TR) expanding into emerging subchannels (content sites odds portals Telegram/Discord communities streamers).
• Drive activation plans for new partners (first90days playbooks) and reactivation plans for dormant ones.

• Administer and maintain affiliate platforms (e.g. NetRefer): tracking setup postbacks/pixels promo codes attributio creatives landing pages and commission plans and troubleshoot tracking and data issues.
• Provide day-to-day support to a large portfolio of affiliates via Telegram Teams and email: stats and reports tracking links postbacks payments and conversion issues.
• Manage domain changes in restricted markets: update tracking and landing page domains quickly and make sure affiliates update their links.
• Own monthly reconciliations and payments with Finance: verify stats run CPA fraud checks with the Fraud/Risk team handle discrepancies and apply clawbacks.
• Monitor and optimise core KPIs daily/weekly/monthly: clicks registrations FTDs NGR eCPA retention LTV churn.
• Prepare daily weekly and monthly affiliate reports and performance figures for acquisition meetings.
• Build partner scorecards analyse cohorts and traffic sources and run A/B tests on incentives landing pages and creatives; share insights and clear actions with top partners and internal stakeholders through quarterly business reviews.
• Build long-lasting partner relationships negotiating win-win deals and seasonal boosts while protecting unit economics and traffic quality.
• Run promotions incentive programs and newsletters end to end with timely communications and creatives for each market.
• Partner closely with Acquisition Media Buying CRM/Retention Product Compliance/Legal and Customer Support to synchronise offers comms funnels and incentives and share market feedback with Product and Content.
• Represent the brands at key industry events (SBC SiGMA iGB Affiliate).
• Ensure all affiliate activities adhere to brand guidelines responsible gaming messaging and market-specific restrictions.
• Proactively monitor placements and claims; manage takedowns blacklists and audit trails.
• Collaborate with the Fraud/Risk team to detect and reduce bonus abuse fraud and multi-accounting.

Requirements

• 2 years experience in affiliate management within iGaming (casino/sportsbook); demonstrable success scaling FTDs and NGR profitably.
• A Degree in Business Marketing or a related field is a plus.

• Strong relationship management and negotiation skills with the ability to build and scale affiliate partnerships.
• Analytical mindset with a strong grasp of affiliate KPIs (FTDs NGR CPA conversion LTV) able to turn data into optimisations.
• Ability to manage multiple partners campaigns and markets simultaneously.
• Hands-on experience with NetRefer or similar affiliate platforms including tracking attribution and reporting.
• iGaming experience (casino and sportsbook) is a strong advantage and required for the Senior level.
• Senior level: an established network of affiliate contacts.
• Experience in restricted or fast-changing markets including domain changes and keeping tracking working.
• Strong organisational communication and stakeholder management skills.
• Ability to work cross-functionally with marketing product compliance and finance teams.
• Additional languages (French German Turkish or Portuguese) are a strong advantage.