Principal SEO SEO Lead for iGaming

An established international digital media and affiliate business in iGaming connects users with operators for over 15 years through content reviews and 20 high-performing comparison websites. The company is seeking a senior SEO specialist to grow and strengthen its established brands in highly competitive search markets.

The Principal SEO / SEO Lead will own organic growth across the companys brand websites reporting directly to the Founder. This is a predominantly individual contributor role with substantial autonomy and responsibility for hands-on execution.

The role covers SEO and content strategy technical performance link-building strategy and the commercial impact of organic search. AI and tooling will support efficient execution while maintaining content quality and brand standards.

Responsibilities include:

• Help shape the overall brand strategy and own the SEO and content strategy within it.

• Execute SEO initiatives and improve the content experience across the brands websites.

• Identify priority markets keyword clusters and audiences through detailed market and keyword research.

• Maintain strong technical foundations including information architecture internal linking metadata page speed and crawlability.

• Own link-building strategy including anchor selection link velocity and quality with execution support.

• Analyse target SERPs and competitors monitor rankings and report performance.

• Work closely with Commercial to turn ranking gains into partnership opportunities.

• Connect SEO improvements to first-time deposits (FTDs) and product revenue.

• Measurable growth in FTDs and revenue from organic search.

• Stronger more stable rankings across priority GEOs and keyword clusters including through algorithm updates.

• Excellent technical health with issues identified and resolved before they affect traffic.

• Close collaboration with Commercial turning ranking gains into commercial opportunities quickly.

• Clear regular reporting that connects SEO activity to business results.

• A senior SEO track record with measurable results in competitive volatile search markets.

• Broad expertise across technical SEO on-page optimisation SERP analysis content and link strategy.

• Recent hands-on experience with content keyword research outreach and testing.

• Commercial judgement: understanding how organic traffic generates revenue and how to evaluate ROI beyond traffic and rankings.

• An autonomous structured approach to prioritisation documentation and execution.

• A disciplined approach to experimentation and responding to algorithm changes.

• Effective use of AI and tooling to increase productivity while preserving quality and brand standards.

• A senior individual contributor role with direct Founder reporting.

• Ownership of organic growth for established brands.

• Remote working with hiring options in the UK Malta and Portugal.

• Salary indication of 100000 / 115000 with terms depending on the employment or contractor arrangement.

The supplied benefits package includes the following subject to eligibility and applicable local terms:

• An annual company bonus of 10% of base salary when annual company targets are achieved.

• Annual leave plus public holidays: 28 days in the UK 27 in Malta and 25 in Portugal.

• Up to 20 days of paid sick leave annually.

• A /500 wellbeing allowance.

• The option to buy or sell up to five annual leave days.

• Private medical insurance.

• Working-from-home setup.

• Enhanced parental leave with supporting JDs describing up to six months of paid leave.

• Pension and long-term investment support.

• Learning and development support.

• ChatGPT Business subscription.

• Mental-health support through Spill.

• Recognition for standout contributions and milestone rewards at three five and eight years.