Head of Performance Marketing & Paid Media

Our client is building a new category at the intersection of public opinion prediction markets and financial technology. The platform combines regulated prediction markets with a neutral KYC-verified polling infrastructure that gives every verified individual one equal anonymous vote. By transforming public sentiment into a measurable and tradable signal our client is creating a new form of market intelligence and civic infrastructure enabling real-time tracking forecasting and trading of societys most important questions.

They are seeking an experienced and data-driven Head of Performance Marketing & Paid Media to lead the companys paid acquisition strategy and accelerate user growth. This is a highly hands-on leadership role focused on scaling customer acquisition across paid search paid social display programmatic and affiliate marketing channels while maintaining efficient unit economics.

The ideal candidate has a proven track record of managing substantial paid media budgets optimising campaigns through rigorous testing and attribution analysis and delivering measurable growth in highly competitive B2C markets. You will play a critical role in driving customer acquisition improving marketing efficiency and building a scalable growth engine for a fast-growing business operating in the US market.

Location: Remote

As the Head of Performance Marketing & Paid Media your broad responsibilities will include but are not limited to:

• Developing and executing the companys paid acquisition strategy across Google Meta programmatic display affiliate and other performance marketing channels.

• Planning launching managing and continuously optimising paid media campaigns to maximise customer acquisition and return on ad spend.

• Owning paid media budgets bid strategies and channel allocation to achieve sustainable and scalable growth.

• Monitoring analysing and reporting on key performance metrics including CAC ROAS LTV CPA conversion rates and overall marketing efficiency.

• Designing and executing A/B tests across creatives audiences landing pages and campaign structures to continuously improve performance.

• Building robust attribution models and leveraging analytics tools to identify growth opportunities and optimise marketing investments.

• Collaborating closely with product design and content teams to develop high-performing creative assets and landing page experiences.

• Identifying and scaling new acquisition channels while continuously evaluating emerging platforms and advertising opportunities.

• Working with external partners affiliate networks and advertising platforms to maximise campaign effectiveness.

• Maintaining a strong understanding of market trends competitor activity and platform updates within digital advertising.

• Providing regular performance reporting and strategic recommendations to senior leadership based on data-driven insights.

• Taking full ownership of the performance marketing numbers that drive user acquisition and business growth.

• Minimum 4 years of hands-on experience managing paid media campaigns with direct ownership of advertising budgets.

• Deep expertise across Meta Ads Google Ads and programmatic advertising platforms.

• Proven B2C marketing experience targeting the US market.

• Strong industry experience within prediction markets iGaming (online sports betting and casino) trading platforms fintech or closely related regulated industries.

• Demonstrated success scaling paid acquisition while maintaining efficient CAC and strong ROAS.

• Strong analytical skills with experience in attribution modelling campaign measurement and performance optimisation.

• Experience using analytics and reporting tools to generate actionable insights and guide investment decisions.

• Highly data-driven mindset with a passion for testing experimentation and continuous optimisation.

• Excellent understanding of customer acquisition funnels conversion rate optimisation and lifecycle performance metrics.

• Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously.

• Excellent communication skills and the ability to work cross-functionally in a fast-paced remote-first environment.

• Self-motivated proactive and comfortable taking ownership in a high-growth startup environment.
  

This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.

Competitive Compensation: You will receive a highly competitive compensation package which includes a competitive base salary performance bonuses and other incentives all reflective of your experience and contribution.

Work-Life Balance: We value work-life balance and offer flexible working arrangements recognising that achieving your best in your career requires a healthy balance between work and personal life.