SENIOR DIGITAL MEDIA EXECUTIVE

Responsibilities: To lead monthly and campaign content strategy setting content pillars audiences publishing priorities and performance goals; provide direction to the Media Executive and Graphic Designers through clear briefs priorities deadlines and quality standards; and approve outputs before release; plan digital support for membership campaigns promotions products outlets and events including schedules and post-campaign review; lead scripts shoot lists photo/video production livestreams on-camera support and final editing quality; plan execute and optimise Meta advertising within approved budgets tracking reach engagement traffic registrations and sales; establish campaign tracking using Bitly GA4 or other relevant tools and prepare monthly content and paid-media reports with recommendations; maintain brand and information accuracy across social media print materials app visuals in-store TVs and outlet displays; manage KOLs and creative partners develop SOPs/templates maintain the media library and coordinate cross-department deliverables.

• Diploma or Bachelors degree in Marketing Mass Communication Multimedia Digital Media Graphic Design or a related field.
• Minimum 3-5 years working experience in social media digital marketing content production or brand communications; retail/FMCG preferred. Salary RM3.5K and above depending on the qualification and experience.
• Demonstrated experience in campaign planning performance analysis Meta advertising and cross-department coordination.
• Experience guiding a small creative/media team with a portfolio covering content strategy video/visual work and campaign results.
• Proficient in Meta Business Suite/Ads Manager Photoshop Illustrator Canva and CapCut; familiar with TikTok Studio XHS GA4 and Bitly.