Senior Account Executive (PR)

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

Burson Malaysia is looking for a highly motivated and collaborative Senior Account Executive to join our growing team. This is an exciting opportunity to work with local regional and global brands while building your career with a communications leader at the intersection of reputation creativity data and technology.

As a Senior Account Executive you will play a key role in the planning and execution of integrated communications programmes across earned social influencer and digital channels. You will work closely with clients and account teams to develop strategic communications recommendations deliver impactful campaigns and drive measurable business and reputation outcomes.

Were looking for someone who is curious proactive and eager to learn with a strong interest in emerging communications trends influencer engagement data-driven insights and AI-enabled communications.

What youll do:

• Support the development and execution of integrated communications strategies and campaigns across media influencer digital and social platforms.
• Manage day-to-day client relationships and ensure successful delivery of programmes within agreed scope timelines and budgets.
• Develop compelling content including media materials reports briefing documents social content and thought leadership pieces.
• Build and maintain relationships with media influencers content creators and key stakeholders.
• Conduct research and leverage audience industry cultural and competitive insights to develop informed communications recommendations.
• Monitor analyse and report campaign performance using media monitoring social listening and data intelligence tools.
• Contribute strategic and creative ideas for client campaigns integrated communications programmes and new business opportunities.
• Embed AI-enabled tools into everyday workflows to support research ideation content development insights generation and campaign optimisation.

Experience that contributes to success:

• Bachelors degree in Communications Public Relations Journalism Marketing Business or a related discipline.
  3-5 years of experience in public relations communications influencer marketing digital communications or a related field.
  Strong written and verbal communication skills in English with the ability to develop engaging content across multiple channels.
  Experience working on integrated communications campaigns spanning earned owned social influencer and digital channels.
  Understanding of influencer engagement creator ecosystems social media trends and content-led storytelling.
  Ability to interpret data audience insights media intelligence and campaign analytics to inform recommendations and measure success.
  Familiarity with Generative AI tools and an understanding of how AI can be applied across communications planning research content creation ideation and operational efficiency.
  Ability to develop and execute strategic communications programmes that deliver measurable business and reputation outcomes.
  Results-driven and client-focused with strong project management and stakeholder management capabilities.
  Collaborative and proactive team player with the ability to lead projects mentor junior colleagues and thrive in a fast-paced agency environment.