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Area ManagerSenior Area Manager (F&B)
Job Location:
Monthly Salary:
Experience Required:
Posted:
8 October 2026 (3 days ago)
Posted:
Application Deadline:
5 January 2027
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Role Overview:
We are seeking a high-energy commercial Senior Area Manager / Area Manager to oversee and scale our multi-unit network of high-volume F&B outlets.
This role requires a strong combination of hands-on operational leadership and proactive sales driving. You will be directly responsible for the total P&L performance across your assigned territory driving aggressive same-store sales growth (SSSG) maximizing off-premise sales channels optimizing labor/COGS costs and scaling high-performing store teams.
Key Responsibilities:
- Drive and achieve monthly quarterly and annual sales targets across all assigned store locations.
- Plan execute and monitor localized marketing campaigns foot-fall activation events landlord/mall cross-promotions and seasonal push items tailored to each outlets customer demographic.
- Transaction & Basket Size Optimization: Train store teams on active upselling cross-selling signature items combo bundling and optimizing queue movement to maximize peak-hour transactions.
- Manage end-to-end P&L for all outlets tracking daily and monthly gross revenue net margins and operational profitability.
- Strictly control Cost of Goods Sold (COGS) raw material wastage inventory variance and labor productivity/overtime schedules without compromising speed or quality.
- Analyze financial statements and outlet-level key performance indicators (KPIs) weekly to identify underperforming locations and rapidly deploy sales recovery and cost-saving measures.
- Conduct regular site visits to ensure 100% compliance with product quality speed of service food hygiene brand presentation and Halal operational standards.
- Ensure store equipment cash registers refrigeration and cooking display units are fully operational to avoid sales loss due to technical downtime.
- Lead coach and motivate Store Managers and front-line staff to build a sales-oriented customer-centric store culture.
- Oversee store staffing levels onboarding and continuous training on customer engagement active selling and product presentation.
- Lead sales ramp-up strategies and operational execution for newly launched store locations.
Requirements
- 46 years of experience in multi-unit operations sales management or area management within the QSR F&B or fast-casual retail sector.
- Demonstrated history of driving same-store sales growth (SSSG) and managing full P&L accountability across multiple store locations.
- Strong familiarity with delivery platform management retail operations and local store marketing.
- Valid driving license and willingness to travel frequently across assigned store locations.
Key Competencies:
- Commercial mindset with strong numerical ability to evaluate P&L metrics sales trends and promotion ROI.
- Strong leadership capabilities with a knack for motivating front-line store teams to surpass sales targets.
- High adaptability in fast-paced high-volume retail environments.
Required Skills:
Multi-Unit Field Training F&B Store Operations & SOP Implementation Curriculum & Instructional Design Franchisee Enablement New Store Opening (NSO) Support Cross-Functional Leadership Training Evaluation & Analytics Frontline Leadership Development Cross-Cultural Communication Food Safety & QA Compliance P&L Management
