Freelance Content Creator Copywriter Full Remote
Luxembourg - Luxembourg
Job Summary
We are looking for an experienced Freelance Content Creator / Copywriter to create high-quality engaging and conversion-focused content for our clients primarily SMEs and small businesses.
The role covers a wide range of formats and channels including websites landing pages articles newsletters email campaigns social media sales materials and brand content.
We are looking for someone who can quickly understand a business its audience and positioning and turn sometimes complex topics into content that is clear engaging and conversion-oriented.
Content Strategy & Ideation
- Understand each clients positioning services audiences and business objectives.
- Identify relevant topics messages and creative angles.
- Contribute to defining editorial guidelines and brand tone of voice.
- Adapt content to different stages of the customer journey.
- Repurpose key ideas and content across multiple formats and channels.
Web & Conversion Copywriting
- Write content for websites service pages and other digital platforms.
- Create conversion-focused landing pages.
- Write compelling headlines hooks value propositions and calls to action.
- Optimize existing content to improve clarity impact and conversion potential.
- Adapt messaging to different target audiences and customer personas.
Content Marketing
- Write articles guides case studies and other editorial content.
- Produce content that strengthens brand expertise credibility and authority.
- Collaborate with SEO/GEO specialists to create content optimized for traditional search engines and AI-powered search and answer engines.
- Turn technical or industry-specific information into accessible and engaging content.
Email & Marketing Content
- Write newsletters and email marketing campaigns.
- Create prospecting nurturing and conversion email sequences.
- Produce copy for different marketing campaigns and initiatives.
- Adapt messaging according to the channel audience and campaign objective.
Social Media Content
- Write content for LinkedIn Instagram Facebook and other relevant platforms.
- Create effective hooks captions and calls to action for social media.
- Collaborate with Social Media Managers graphic designers and video editors to turn ideas into engaging content.
- Adapt and repurpose content across different platforms and channels.
AI & Content Production
- Effectively use AI tools for research ideation content structuring and optimization.
- Review improve and enrich AI-assisted content to ensure quality relevance and originality.
- Maintain a consistent and distinctive brand voice when using AI-assisted workflows.
- Stay up to date with emerging tools and practices related to AI-powered content creation.
- Experience: Solid and demonstrable experience in copywriting and content creation ideally within an agency environment or working with multiple clients.
- Copywriting: Excellent command of persuasive writing techniques storytelling hooks value propositions and calls to action.
- Content Marketing: Ability to produce both short-form and long-form content including articles web pages newsletters and sales materials.
- Web: Good understanding of conversion principles and content structure for websites and landing pages.
- SEO/GEO: Good understanding of SEO content fundamentals. Knowledge of GEO/AEO and AI-powered search is a plus.
- Social Media: Good understanding of the formats trends and best practices of major social media platforms.
- AI Tools: Strong ability to use AI tools for research ideation and content production without relying solely on automatically generated content.
- Adaptability: Ability to quickly understand different industries and adapt tone messaging and writing style to each brand.
- Organization: Excellent ability to manage multiple clients and projects simultaneously while meeting deadlines.
- Personal Skills: Creative curious rigorous autonomous and highly attentive to detail.
- Portfolio: The ability to present concrete examples of content campaigns websites or projects delivered will be highly valued.
- Status: Freelance / Independent Contractor
- Location: 100% Remote
- Start Date: As soon as possible
- Clients: Primarily SMEs and small businesses
- Collaboration Model: Fixed-price projects or day-rate assignments depending on the project
Please send your CV along with your portfolio or a selection of content samples to .
For any additional information please contact us at .