SEO Specialist
Job Summary
At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.
The Global Digital Hub has been established within the Roche Services & Solutions Center. Our main purpose is to strengthen Roches digital capabilities globally by supporting central initiatives with Social Media Management Brand Support Digital Publishing Services Marketing Automation Copywriting and Creative Design.
The Opportunity:
As a member of theGlobal Digital HubTeam you will work to ensure fulfillment of the Global Digital Hubs long-term outcomes and strategy as well as excellent delivery of our various digital operations priorities. You are responsible for supporting and executing different initiatives. You work with relevant stakeholders and consult on how to develop their digital performance further and ensure they leverage the available digital tools in order to meet their overall goals.
Your work will include but will not be limited to:
Support SEO execution: technical on-page SEO and off-page optimization as well as have an understanding of digital & content marketing
Research SEO keywords to use throughout the companys website and marketing materials (Keyword Research) using several tools providing keyword variations and grouping them in clusters
Select prioritize and grade the keywords based on their value to the business and the specific project
Prepare briefs for content creators following the provided internal guidelines and focusing on the keywords provided in the Keyword Research (using tools such as SurferSEO and SEMrush)
Perform and prepare SEO and organic traffic reports for websites
Execute tests collect & analyze data and results identify trends and insights to achieve maximum ROI
Who you are:
You hold a BSc/MSc degree in a related field and 2 years of SEO experience in a similar position.
You have good knowledge of Adobe Analytics and Google Search Console; SEO tools (Ahrefs SEMrush SurferSEO Screaming Frog etc.); Excel Google Sheets Smartsheet; CSS HTML.
Strong communication skills in English (written and spoken) are essential additional languages a plus based on region/customer requirements.
You are detail-oriented well-organized and efficient with time management.
In Exchange we provide you with:
Development opportunities: Roche is rich in learning resources. We provide constant development opportunities free language courses & training the possibility of international assignments internal position changes and the chance to shape your own career.
Excellent benefits & flexibility: Roche Annual Bonus Monthly transportation allowance Home Office set - up equipment Health Insurance Life/Accident insurance Full salary when on sick leave for the first 9 days Eyeglasses settlement One-time payment options for various events in the life e.g. wedding childbirth Service Awards: We value loyalty with additional holidays and bonus payment Work in a hybrid model (2 days/week from the office)
A global diverse community where we learn from each other. At Roche we cooperate debate make decisions celebrate successes and have fun as a team. Our leadership is very focused on people creating a strong inclusive culture so you always have the chance to share your opinion.
Salary starts from 2000 EUR gross/monthly. Final salary depends on the successful candidates level of experience skills and qualifications.
A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.
Lets build a healthier future together.
Roche is an Equal Opportunity Employer.
Required Experience:
IC
About Company
F. Hoffmann-La Roche AG is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has bearer shares listed on the SIX Swiss Exchange. The company headquarters are located in Basel.