SME Cards Product Manager- Commercial Cards & Prepaid
Kuwait City - Kuwait
Job Summary
Job Title: SME Cards Product Manager- Commercial Cards & Prepaid
Term: 6 months (renewable)
Location: Kuwait City Kuwait (onsite)
Division: Business Banking/ Commercial Cards
Reports to: Head of SME/ Business Banking (client-side) with delivery oversight from the engagement lead.
Relevant experience:58 years in cards productmanagement orSME/commercial cardportfolio managementideally in the GCC; exposureto prepaid and virtual card(VCN) launches stronglypreferred
Mandatory requirements:
- Demonstrable cards productmanagement experience acrossthe issuing lifecycle (debitprepaid and/or commercialcards) **
- Hands-on experience deliveringor supporting a card productlaunch or implementation(prepaid or virtual card) **
- Fluent English (spoken andwritten) and Arabic prefereed
- Eligibility to work on-site inKuwait for the engagementduration
Purpose of the Project
Small businesses are increasingly moving away from cash and cheques toward digital payment tools andbanks that give them the right card products win lasting this role you will help a leadingbank grow and modernise its SME cards portfolio shaping the 2026 product roadmap supporting thelaunch of new prepaid and virtual card propositions and turning portfolio data into growth. It is a highvisibility build-and-deliver role for a product professional who wants clear ownership measurable impactand the chance to stand up new capabilities from the ground up.
Key Activities:
- Portfolio optimisation (30%): Review and optimise the existing SME debit/cards portfolio usingperformance data to identify activation usage and growth opportunities.
- Technical Product launch support (30%): Support the end-to-end implementation of new SME prepaidand virtual card (VCN) propositionsfrom configuration and readiness through to go-live.
- Roadmap co-creation (20%): Partner with the SME Business Banking team to shape and prioritise the2026 cards and solutions roadmap.
- Campaign & enablement (20%): Design marketing and spend-stimulation campaigns and drive uptakeof product toolkits to accelerate SME card acquisition activation and usage
Core Responsibilities and Accountabilities
- Own the optimisation plan for the existing SME debit and cards portfolio translating data insights intoa prioritised set of activation usage and retention initiatives.
- Drive the implementation of new prepaid and virtual card (VCN) propositions for the SME segmentcoordinating product technology and operations readiness through to a successful launch.
- Co-create the SME cards and solutions roadmap with the Business Banking team sequencing initiativesby commercial value and delivery feasibility.
- Design and run targeted acquisition activation and spend-stimulation campaigns measuring resultsand iterating to improve conversion and portfolio profitability.
- Coordinate cross-functional delivery across Product Technology Operations Marketing Risk andCompliance to keep launches on track and remove blockers.
- Establish portfolio performance tracking and reporting giving stakeholders a clear data-driven view ofSME card health and growth.
- Ensure all product and launch activity aligns with applicable regulatory KYC/AML and schemerequirements for the Kuwait market.
KPIs (indicative)
- SME card activation rate % of issued cards activated within a defined window post-issuance
- Time-to-launch for the new prepaid / VCN proposition against the agreed implementation plan
- Active-card spend uplift growth in average spend per active SME card and transaction frequency
- Portfolio growth net new SME cards acquired and portfolio penetration within the SME base
- Campaign effectiveness conversion and engagement rates across acquisition and spend-stimulationcampaigns
- Roadmap milestone adherence % of 2026 roadmap milestones delivered on time and in scope
Knowledge and Experience
- Domain: SME/commercial cards product management; prepaid and virtual card (VCN) propositions;portfolio management across the issuing lifecycle.
- Sector: Retail/commercial banking or payments ideally in the GCC or wider MENA market.
- Tools & platforms (market-standard categories): card management / issuing platforms portfolioanalytics tools (e.g. SQL/Excel/BI dashboards) CRM and campaign tools digital wallet / tokenisationconcepts.
- Soft skills & leadership: structured product thinking stakeholder management acrossproduct/tech/ops/risk comfort operating independently in a build-from-scratch environment and clearexecutive communication.
- Behavioural signals: shows how work creates measurable customer and business value; collaboratesopenly and builds trust across teams; moves quickly and decisively while keeping quality and complianceintact.
MANDATORY SKILLS**
- Cards product management across the issuing lifecycle (debit prepaid and/or commercial cards)
- Practical experience supporting or delivering a card product launch/implementation
- Portfolio analysis and data-driven decision-making
- Cross-functional stakeholder coordination