Multi-Property Marketing Manager

JOB SUMMARY

The Marketing and Communications Manager plays a key role in developing and executing the hotels marketing and communications strategy. Under the leadership of the Director of Marketing and Communications this role drives on-brand messaging across traditional digital and social media channels to strengthen the hotels positioning visibility and customer engagement.

The role supports the development of direct marketing plans targeted campaigns and channel activations to drive consumer awareness and preference increase market share and strengthen overall hotel portfolio and brand awareness.

A key focus of the position is showcasing Food & Beverage promotions and experiences to both hotel guests and the local market. The Manager is expected to build and maintain strong relationships with local and international media journalists editors and relevant industry contacts leveraging their platforms to generate exposure for hotel updates promotions offerings events and key activations.

This role requires strong hands-on experience in digital marketing and social media management including content planning and posting community engagement and the planning execution and monitoring of sponsored and paid social media campaigns. The Manager should understand how to use digital channels effectively to increase reach engagement awareness and conversion.

As part of the Marketing and Communications team the Manager is closely connected to regional resources and works in partnership with regional eCommerce and Marketing teams to ensure that local social and digital marketing efforts are effectively integrated with the hotels overall commercial and selling strategies.

The role covers a broad range of responsibilities balancing traditional and digital marketing eCommerce activities social media content development media relations and public relations (PR) initiatives.

Success in this role is measured by the Managers contribution to the propertys sales and revenue strategy growth in consumer awareness and social media engagement effective media exposure successful execution of digital campaigns and the effective use of available regional and brand resources to develop compelling on-brand marketing and communications campaigns.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget in consultation with the GM Food and Beverage leader Operations leaders Director of Marketing Communications and cluster marketing and ecommerce teams.
• Partners with Operations Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns creative and media plans particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading verifying advertisement targeting is correctly directed at relevant consumer groups
• Executes email marketing and display advertising.
• Maintains frequent active engagement with Cluster eCommerce manager to verify alignment pull-through and 2-way communication about the status performance evaluation opportunities and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Develops and manages a comprehensive monthly social media content calendar covering key hotel activities experiences events facilities outlets and brand initiatives.
• Ensures the monthly social media content calendar is aligned with the hotels quarterly promotional calendar and provides appropriate exposure to offers and initiatives from all revenue-generating departments including Rooms Food & Beverage Spa Weddings Meetings & Events and other relevant hotel facilities.
• Develops and executes digital and social media campaigns to promote F&B rooms spa weddings meetings and conferences seasonal offers and hotel events through the most relevant channels.
• Manages regular social media posting and ensures content is timely accurate engaging visually appealing and consistent with Marriott brand standards.
• Plans and manages sponsored social media campaigns including defining campaign objectives target audiences budgets duration and appropriate content while monitoring performance and optimizing campaigns accordingly.
• Facilitates social media engagement and ensures hotel information and promotional content are updated across relevant local digital channels including hotel websites and travel platforms.
• Proactively manages the hotels online reputation by monitoring guest comments and feedback across social and digital channels escalating relevant matters when required and coordinating appropriate responses.
• Monitors social media and digital campaign performance and provides regular reporting on reach engagement audience growth campaign results and other relevant performance indicators.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter.
• Maintains a comprehensive database of key local and international media contacts particularly within the hospitality sector as well as relevant influencers and bloggers specializing in food travel and lifestyle.
• Writes and distributes all press releases for property events promotions and outlets.
• Manages the execution of hotel-sponsored events community/government relations activities and press promotional activities.
• Supports pull-through of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives.
• Verifies the news clippings and other online print and social media mention report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
• Supports the co-ordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Acts as central point of contact for regionally approved local photographers for food amenity and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinates and executes Hotel and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed comprehensively.
• Assists in the production of all property F&B display and temporary signage in hotel public areas.
• Promotes collection of competitors collateral and publicity every month.
• Manages the execution of F&B direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
• Helps with the publication of the hotels newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Works with eCommerce to verify the Hotels website and related websites are updated regularly.
• Partners with Director of Marketing to create a marketing plan aligned to hotel sales and revenue strategy.
• Provides training and marketing leadership and act as a marketing subject matter expert for GMs Sales Leaders and Managers and Revenue leaders.
• Coordinates with property and above-property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral advertising and marketing efforts and constantly evolving digital and marketing trends.

MANAGEMENT COMPETENCIES