Digital Executive

Company Overview

The British School of Kuwait (BSK) is recognised widely as Kuwaits premier terms of the quality of educational provision; resourcing; the achievements of its students; the breadth of the curriculum; the extent of its extra-curricular provision; the commitment to continuing professional development and the embedding of technology into the teaching learning and management of the school BSK sets standards that very few other schools can match. Above all it is renowned for the quality of its students and its teachers. All teachers at BSK are adventurous capable and ambitious and whilst the average length of stay has been increasing there remain frequent opportunities for colleagues to apply for positions of extra responsibility. Though BSK demands the highest standards of professionalism from its staff it remains an exciting environment in which to build a career in teaching.

Job Summary:

The Digital Executive is responsible for managing and optimising the schools digital presence across web email and messaging platforms to support marketing and admissions goals. This role combines hands-on technical execution with day-to-day digital marketing activity ensuring the schools online channels are up to date engaging and effective.

Key areas of responsibility

• Digital Marketing: Plan execute monitor and optimise digital marketing campaigns (paid and organic) to support admissions and brand awareness goals including social media advertising and digital content promotion.
• Email Marketing: Build schedule and send email campaigns and newsletters; create and enhance email designs and templates; manage email audience lists/segmentation; monitor open rates click-through rates and other performance metrics.
• Website Management: Maintain and update the school website with accurate current content via the school-specific CMS in place; manage basic SEO; refresh campaign landing pages as needed.
• Messaging Platforms: Manage the schools WhatsApp messaging platform(s) including campaign messaging automated responses/chatbots and parent/prospective-parent communications (both automated and ad hoc).
• Digital Tools and Systems: Act as the go-to person for digital/technical needs within the MAC team enhancing content and processes for the automated workflows across the school (admissions enrolment etc.) and analytics platforms (e.g. Google Analytics).
• Reporting: Track and report on digital performance metrics across all channels providing insights and recommendations.
• Collaboration: Work closely with the wider MAC team to ensure digital activity aligns with overall marketing admissions and communications strategy along with supporting cross-functionally across Academic Accounts Operations and Processes teams.

Person Specification:

Qualifications and Experience:

• Bachelors degree in Marketing Communications Digital Media or a related field (or equivalent practical experience).

• 24 years of experience in a digital marketing communications or similar role.
• Experience with website content management systems.
• Experience with email marketing platforms (e.g. Mailchimp or similar).
• Familiarity with WhatsApp Business or other messaging/broadcast platforms is an advantage.
• Experience in an educational institution or admissions-driven environment is a plus though not essential.

Skills and Attributes:

• Strong written communication skills (English and Arabic) with excellent attention to detail.
• Comfortable working with digital tools and quick to pick up new platforms/software.
• Solid understanding of SEO analytics and digital performance tracking.
• Good organisational skills with the ability to manage multiple channels and deadlines simultaneously.
• A proactive problem-solving mindset especially when handling technical issues.
• Creative eye for content and an understanding of audience-appropriate messaging (parents prospective families students).
• Ability to work collaboratively within a team.

Position Requirements

We are seeking a qualified and committed professionals to join our organisation.

Your application should include:

• Curriculum Vitae (CV)
• Covering Letter
• Profile Photo Upload (recent photograph)

Safeguarding

Prospective candidates should submit the details of at least two previous employers as referees which must be their two most recent employers covering a minimum of four years of employment or all of their employment if the candidate has less than four years of experience.

If a candidate has only one previous employer two references can be provided from the same employer.

For candidates in a school where the line manager is providing a reference the reference must be countersigned by the Head Teacher or Principal.

All successful applicants will be required to undergo an enhanced criminal background check and must provide a detailed residential history for the last ten (10) years.

The British School of Kuwait (BSK) is committed to safer recruitment practices.