Assistant Manager Market Research
Kuwait City - Kuwait
Job Summary
- Conduct market research feasibility studies and consumer insight projects.
- Analyze market trends customer behavior and competitive activities.
- Support concept testing product evaluations and new product launch assessments.
- Prepare competitor benchmarking SWOT analyses and market intelligence reports.
- Assist in pricing analysis and provide recommendations based on market data.
- Design and administer surveys focus groups product tastings and Voice of Customer (VOC) programs.
- Collect analyze and interpret quantitative and qualitative research data.
- Develop reports dashboards presentations and actionable business insights for management.
- Coordinate with external research agencies data providers and industry experts.
- Support the maintenance of market intelligence databases and reporting systems.
- Monitor industry developments consumer trends and emerging market opportunities.
- Collaborate with Marketing Product Development Commercial and Procurement teams on research initiatives.
- Recommend improvements to research methodologies tools and processes.
- Ensure compliance with company policies procedures and HSE requirements.
- Perform other duties assigned by the Direct Manager.
- Bachelors degree in marketing Business Administration Statistics Economics or a related field.
- Professional certification in Market Research Consumer Insights Marketing Analytics or a related discipline is an advantage.
- Minimum 5-7 years of experience in Market Research Consumer Insights Marketing Analytics FMCG Dairy Manufacturing or a related field.
- Experience in conducting consumer research market analysis competitor analysis and business reporting.
- Market Research & Analysis
- Consumer Insights & Research Methodologies
- Market Intelligence
- Competitive Analysis & Benchmarking
- Pricing Analysis
- Survey Design & Data Collection
- Quantitative & Qualitative Research
- Statistical Analysis & Data Interpretation
- Advanced Microsoft Excel
- Power BI / Data Visualization Tools
- Report Writing & Presentation Development
- Database Management
- Market Trend Analysis
- Stakeholder Management
- Business Analytics & Problem Solving
About Company
KDD is the market leader in Kuwait, producing and distributing 24 different types of dairy products, 75 different varieties of ice-cream, 27 types of natural fruit juices and fruit drinks, as well as several culinary products. KDD aims to fulfill customer’s needs by continuously intr ... View more