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Territory Trade Marketer(Beverage)
Job Location:
Monthly Salary:
Not provided by the employer
Monthly Salary:
Experience Required:
5-7years
Experience Required:
Posted:
23 June 2026 (30+ days ago)
Posted:
Application Deadline:
20 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Title:Territory Trade Marketer Beverage Division
Department:Sales & Marketing
Reports To:Regional Sales Manager / National Sales Manager
Regions: CentralNairobiNorth riftLakeSouth Rift and Coast
The Territory Trade Marketer is responsible for driving secondary sales growth market execution distribution expansion and brand visibility within the assigned territory. The role ensures effective management of distributors third-party sales agencies Van Sales Representatives and Order Bookers to achieve sales targets maximize outlet coverage and strengthen market presence across General Trade channels.
Key Responsibilities
Sales Performance & Territory Management
- Deliver and exceed secondary sales targets within the assigned territory.
- Develop and execute territory sales plans to drive revenue growth and market penetration.
- Monitor sales performance and implement corrective actions to address gaps and capitalize on opportunities.
- Ensure effective route-to-market execution to maximize productivity and sales efficiency.
Distributor Management
- Manage distributor relationships to ensure achievement of sales distribution and service level objectives.
- Monitor distributor stock levels and replenishment to prevent stock-outs and ensure product availability.
- Conduct regular distributor business reviews and provide recommendations for performance improvement.
- Ensure compliance with company policies processes and reporting requirements.
Team Leadership & Field Execution
- Supervise and support Van Sales Representatives Order Bookers and field sales teams.
- Manage and coordinate activities of third-party sales agencies to ensure alignment with business objectives.
- Set performance targets monitor productivity and provide coaching and guidance to field teams.
- Conduct regular market visits to assess execution standards and team effectiveness.
Trade Marketing & Merchandising
- Drive product visibility merchandising excellence and adherence to company standards at retail outlets.
- Execute trade marketing initiatives promotions and market activation programs.
- Ensure availability and proper placement of POS materials and promotional assets.
- Monitor campaign effectiveness and provide feedback for continuous improvement.
Market Development & Customer Management
- Expand outlet coverage and identify opportunities for new business acquisition.
- Build and maintain strong relationships with distributors retailers and key trade partners.
- Identify distribution gaps and implement initiatives to improve market penetration.
- Ensure excellent customer service and timely resolution of trade-related issues.
Market Intelligence & Reporting
- Monitor competitor activities pricing promotions and market trends.
- Gather and analyze market intelligence to support business decision-making.
- Prepare accurate sales distribution and performance reports.
- Utilize sales data and analytics to identify opportunities and improve territory performance.
Requirements
Education
- Diploma or Bachelors Degree in Sales Marketing Business Administration or a related field.
Experience
- Minimum of five (5) years experience in FMCG sales.
- Demonstrated experience managing distributors and distributor operations.
- Experience supervising Van Sales Representatives and/or Order Bookers.
- Proven track record of driving territory sales growth and market execution.
- Experience managing sales teams field execution teams or third-party sales agencies.
- Strong understanding of secondary sales management and route-to-market operations.
- Strong analytical reporting and performance management capabilities.
Preferred Qualifications
- Experience within the beverage industry.
- Experience working with third-party sales agencies.
- Experience in General Trade and Van Sales operations.
- Key Competencies
- Sales and Commercial Acumen
- Distributor Management
- Team Leadership and Coaching
- Territory Planning and Execution
- Negotiation and Relationship Management
- Trade Marketing and Merchandising
- Market Analysis and Business Insights
- Performance Management
- Problem Solving and Decision Making
- Communication and Interpersonal Skills
- Data Analysis and Reporting
- Results-Oriented Mindset
Required Skills:
Key Skills & Competencies Strong negotiation and relationship management skills. Strategic thinking with execution excellence. Team leadership and coaching abilities. Excellent communication and presentation skills. Analytical mindset with proficiency in MS Office / ERP systems. Customer-focused with problem-solving skills.
Required Education:
710 years of total FMCG experience. Minimum 5 years experience within the Beverage category. Strong Modern Trade experience managing supermarkets and key accounts. Proven experience managing Joint Business Plans (JBPs). Hands-on experience with planogram implementation and shelf-space negotiations. Experience executing consumer promotions product launches and visibility initiatives. Experience managing merchandisers and third-party vendors. Strong distributor and stakeholder m
