Job Title: Software Sales Executive
Reporting Line
The role will report to the Sales Manager Business Development Manager or Managing Director depending on the company structure.
Employment Terms
The position may be offered on a full-time basis with a fixed salary commission performance incentives or a combination of these based on the organizations compensation structure.
Job Purpose
The Software Sales Executive will be responsible for identifying developing and converting sales opportunities for software solutions business systems digital platforms and related technology products. The role requires a commercially driven individual with at least two years proven experience in selling software systems or technology-based solutions to corporate SME NGO government or institutional clients.
Key Responsibilities
1. Sales and Business Development
Identify and pursue new business opportunities for software systems and digital solutions.
Generate leads through prospecting referrals networking digital platforms cold calls emails and client visits.
Build and manage a strong sales pipeline from lead generation to deal closure.
Conduct client needs assessments to understand business challenges and recommend suitable software or system solutions.
Prepare and deliver sales presentations product demonstrations proposals quotations and commercial offers.
Negotiate pricing contract terms and service agreements in line with company guidelines.
Achieve monthly quarterly and annual sales targets.
2. Client Relationship Management
Build and maintain strong relationships with existing and prospective clients.
Serve as the key point of contact between clients and the technical/support teams during the sales process.
Follow up with clients after demonstrations proposal submissions and implementation discussions.
Maintain regular engagement with clients to identify upselling cross-selling and renewal opportunities.
Ensure high levels of customer satisfaction and professionalism in all client interactions.
3. Product Knowledge and Market Intelligence
Develop a strong understanding of the companys software systems and technology solutions.
Keep updated on industry trends competitor products pricing models and emerging technology needs.
Translate technical product features into clear business benefits for clients.
Provide market feedback to management on client needs competitor activity and potential product improvements.
4. Proposal Development and Reporting
Prepare accurate proposals quotations tender responses and sales documentation.
Maintain updated records of leads prospects client engagements proposals and closed deals.
Submit weekly and monthly sales reports including pipeline status conversion rates and sales forecasts.
Use CRM or sales tracking tools to manage activities and monitor performance.
5. Coordination with Technical Teams
Work closely with technical implementation and support teams to ensure client requirements are clearly understood.
Coordinate product demonstrations proof-of-concept sessions and client onboarding activities.
Support the handover of closed deals to implementation or customer success teams.
Follow up on implementation progress to ensure client expectations are met.
Requirements
Minimum Qualifications
Diploma or Bachelors degree in Business Sales Marketing ICT Information Systems Computer Science or a related field.
At least two years proven experience in sales of software systems SaaS products ERP solutions CRM systems HR systems accounting systems cybersecurity solutions or other technology-based solutions.
Demonstrated ability to meet or exceed sales targets.
Experience selling to corporate SME NGO government or institutional clients will be an added advantage.
Required Skills and Competencies
Strong sales negotiation and closing skills.
Good understanding of software systems and digital solutions.
Ability to explain technical solutions in a simple and business-oriented manner.
Excellent communication presentation and interpersonal skills.
Strong client relationship management skills.
Good proposal writing and quotation preparation skills.
Ability to conduct product demonstrations or coordinate demos with technical teams.
Strong prospecting lead generation and pipeline management skills.
Self-driven target-oriented and able to work with minimal supervision.
Good reporting planning and organizational skills.
Proficiency in Microsoft Office CRM tools and digital communication platforms.
Personal Attributes
Confident and persuasive communicator.
Commercially minded and results-oriented.
Professional ethical and client-focused.
Quick learner with interest in technology and digital solutions.
Resilient and persistent in pursuing sales opportunities.
Able to work well with both commercial and technical teams.
Diploma or Bachelors degree in Business Sales Marketing ICT Information Systems ComputerScience or a related field. At least two years proven experience in sales of software systems SaaS products ERP solutionsCRM systems HR systems accounting systems cybersecurity solutions or other technology-basedsolutions. Demonstrated ability to meet or exceed sales targets. Experience selling to corporate SME NGO government or institutional clients will be an addedadvantage.