Senior Technical Sales Executive Fabrication

Department Sales and Business Development

Reports to Sales Manager / General Manager

1. Job Purpose

To identify and secure new business opportunities grow revenue and maintain strong client relationships for the companys fabrication products and services. The role combines a strong mechanical engineering background with technical sales commercial negotiation and business development.

2. Key Responsibilities

A. Sales and Business Development

• Identify prospect and acquire new clients requiring fabrication metalworking and engineering services.
• Develop business opportunities in manufacturing construction engineering real estate and related industries.
• Build and manage a sales pipeline follow up on leads and quotations and convert prospects into confirmed orders.
• Prepare sales proposals quotations and commercial offers in collaboration with the technical and production teams.
• Achieve agreed monthly quarterly and annual sales and revenue targets.

B. Technical Sales and Customer Support

• Understand customer requirements and recommend suitable fabrication and engineering solutions.
• Interpret engineering drawings technical specifications and bills of quantities where applicable.
• Work with production and engineering teams to confirm technical feasibility costing timelines and quality requirements.
• Conduct client site visits measurements and technical assessments where necessary.
• Explain fabrication capabilities materials production processes and product specifications to clients.

C. Client Relationship Management

• Build and maintain long-term relationships with existing and prospective clients.
• Identify opportunities for repeat business cross-selling referrals and strategic partnerships.
• Handle customer enquiries complaints and after-sales support professionally.
• Maintain accurate records of client interactions sales activities opportunities and commitments.

D. Market Research and Reporting

• Monitor market trends competitor activity customer needs and prevailing pricing.
• Identify emerging markets and opportunities for the companys fabrication services.
• Prepare weekly and monthly sales reports covering leads quotations orders revenue and forecasts.
• Provide management with updates on the sales pipeline market feedback and business development activities.

3. Qualifications and Experience

• A Bachelors Degree in Mechanical Engineering from a recognised institution.
• A minimum of seven (7) years experience in technical sales and business development preferably in metal fabrication steel structures welding manufacturing or industrial engineering.
• A proven track record in client acquisition revenue generation contract negotiation and achievement of sales targets. Strong knowledge of fabrication processes engineering drawings technical specifications and material selection.
• Demonstrated ability to identify new markets develop strategic client relationships and secure high-value contracts.
• Excellent communication presentation negotiation and commercial skills.
• Proficiency in Microsoft Office and sales reporting tools.
• A valid driving licence and willingness to travel for client visits will be an added advantage.

4. Core Competencies

• Technical sales and business development.
• Strategic prospecting and client acquisition.
• Commercial negotiation and contract management.
• Market analysis and competitor intelligence.
• Customer relationship management.
• Sales pipeline management planning and reporting.
• Initiative integrity and a results-oriented approach.

5. Key Performance Indicators (KPIs)

• Sales revenue achieved against agreed targets.
• Number of new clients acquired and qualified leads generated.
• Value of quotations submitted and quotation-to-order conversion rate.
• Gross profit margins on secured business.
• Customer retention repeat business and client satisfaction.
• Accuracy and timeliness of sales reports and forecasts.

6. Working Conditions

The role involves office work client meetings industrial and fabrication site visits and occasional travel. The employee must comply with applicable workplace health and safety requirements when visiting workshops and client sites.

7. Remuneration

Salary and any performance-based commission will be determined in line with the candidates qualifications experience and the companys remuneration structure.