Senior Business Development Manager

Job Title: Senior Business Development Manager

Department: B2B

Job Purpose

To lead the Commercial & Industrial Accounts Cluster by driving business growth through strategic customer acquisition account development and solution selling while coaching and developing a high-performing sales team.

The role is responsible for delivering revenue and profitability targets through direct customer engagement new business development and effective leadership of the Commercial & Industrial Accounts team.

Job Responsibilities & Accountability

1. Strategic Customer Growth & Business Development

Own and grow a portfolio of strategic customer opportunities within the Commercial & Industrial Accounts Cluster.

Identify prospect and convert new business opportunities through proactive market engagement.

Build and maintain executive-level relationships with key decision-makers and customers.

Develop account growth plans to increase customer value and market penetration.

Drive new customer acquisition while expanding opportunities within existing customers.

Lead customer presentations commercial negotiations proposals and tender opportunities.

Monitor market trends customer needs and competitor activity to identify growth opportunities.

Achieve assigned revenue gross profit pipeline and collection targets.

2. Cluster Leadership & Team Development

Lead coach and mentor team members within the Commercial & Industrial Accounts Cluster.

Conduct structured coaching sessions pipeline reviews and performance discussions.

Monitor individual and cluster performance and implement improvement actions to support achievement of targets.

Drive accountability on revenue delivery gross profit pipeline development CRM discipline and customer engagement.

Strengthen forecast accuracy sales execution standards and reporting discipline.

Identify capability gaps and support individual development plans.

Support development of future leadership capability by identifying and nurturing high-potential team members within the cluster.

Build team engagement collaboration accountability and a high-performance culture.

3. Commercial Leadership & Execution Support

Support the Head of B2B through:

Driving execution excellence within the Commercial & Industrial Accounts Cluster.

Providing commercial insights and recommendations to support business growth initiatives.

Supporting business performance reviews through pipeline analysis forecasting and market insights.

Championing sales discipline CRM adoption and best practices within the assigned cluster.

Supporting agreed cross-functional initiatives aimed at improving customer experience and business performance.

Qualifications

• Bachelors Degree in Business Administration Commerce Sales & Marketing or a related field.
  
• Professional qualification in Sales Leadership Business Development or Key Account Management will be an added advantage.
  
• Corporate experience will be an added advantage.
  

Knowledge Skills & Experience

• Minimum 810 years experience in B2B sales business development or key account management.
  
• Minimum 3 years experience leading coaching or managing a sales team.
  
• Proven track record of delivering revenue growth through new business acquisition and customer development.
  
• Strong leadership coaching and people development capability.
  
• Excellent business development negotiation and relationship management skills.
  
• Experience managing complex customers tenders and commercial negotiations.
  
• Strong commercial acumen with excellent communication planning and stakeholder management skills.
  
• Ability to drive performance through both personal contribution and team development.
  
• Self-driven analytical and results-oriented with the ability to inspire high performance.
  

Success in this role will be measured by:

Achievement of assigned revenue profitability and collection objectives.

Growth of Commercial & Industrial customer opportunities.

Strong performance of the Commercial & Industrial Accounts Cluster.

Improved pipeline discipline CRM adoption and forecast accuracy.

Improved team capability and individual performance.

Strong team engagement and ownership culture.

Effective support of the Head of B2B in executing agreed Commercial & Industrial Accounts priorities and broader B2B initiatives where required.