SALES GROWTH EXECUTIVE
Job Summary
JOB DESCRIPTION: SALES GROWTH EXECUTIVE
Job Purpose
The Sales Growth Executive is responsible for defining and driving QSSKs sales growth strategy with a focus on revenue generation market expansion and business development. The SGE will work closely with the Growth Manager and other Sales executive leaders to identify and capture new opportunities build a resilient sales pipeline forge strategic partnerships and expand QSS market share in Kenya.
Core Responsibilities
1. Growth Strategy and Market Expansion
o Strategic Planning: Develop and execute a robust growth strategy that aligns with QSSGs mission and vision driving sustainable revenue growth
o Market Penetration: Identify and prioritize new market opportunities establishing and executing market/ sector entry strategies that enhance QSSKs competitive positioning.
o Revenue Optimization: Lead initiatives to maximize revenue streams diversify service offerings and expand the customer base across target regions.
2. Business Development and Sales Leadership
o Pipeline Development: Build and oversee a high-quality sales pipeline to drive continuous business growth and ensure the achievement of revenue targets.
o Client Acquisition and Retention: Design and implement client acquisition and retention strategies to enhance customer lifetime value and satisfaction.
o Partnership Management: Establish and manage high-impact partnerships with government entities multinational corporations and regional partners to support business development and market expansion.
3. Data-Driven Growth and Market Insights
o Market Intelligence: Leverage data analytics and market research to gather insights on customer needs competitive landscapes and emerging trends adjusting growth strategies accordingly.
o Performance Metrics: Establish and track agreed key performance indicators (KPIs) to monitor the effectiveness of growth initiatives ensuring alignment with revenue and Kenyan market share goals.
o Customer Segmentation: Use advanced segmentation to target priority customer groups optimizing marketing and sales efforts for maximum impact.
4. Cross-Functional Collaboration
o Marketing Alignment: Partner with the Marketing Officer (MO) to ensure alignment between growth and marketing strategies achieving consistency in brand messaging and effective customer acquisition.
o Product Innovation: Collaborate with the Technology Officer (TO) Customer Officer (CO) and People Officer (PO) to introduce new services and solutions tailored to Kenyan market demands staying competitive and relevant.
o Financial Integration: Work with the FO to establish financial models and forecasts that support sustainable growth and efficient resource allocation.
Skills and Competencies
- Strategic Vision: Ability to craft and implement growth strategies
- Analytical Insight: Skilled in leveraging data analytics and market research to inform strategic decisions.
- Leadership: Demonstrated experience leading cross-functional teams and cultivating a performance-driven culture.
- Relationship Building: Strong ability to establish and sustain high-impact partnerships and client relationships.
- Adaptability: Capable of navigating complex and diverse market environments with a flexible approach to evolving business needs.
Personal Attributes
- Results-Oriented: Focused on achieving measurable outcomes and scaling QSSKs market share
- Visionary: Forward-thinking with a proactive approach to capturing market opportunities.
- Collaborative: Works effectively across departments to unify growth efforts.
- Culturally Attuned: Understands and values the diverse dynamics of Kenya markets adapting strategies to fit local contexts.
Requirements
Educational Requirements
- Diploma in Sales Marketing Business Administration Commerce Economics or a related field.
- Professional qualifications in Sales Marketing Business Development or Customer Relationship Management are an added advantage.
Experience Requirements
- Minimum of 2-5 years of progressive experience in sales business development account management or commercial operations.
- Proven track record of achieving and exceeding sales and revenue targets.
- Experience in market expansion customer acquisition and relationship management.
- Experience managing key accounts and developing strategic partnerships.
- Prior experience in FMCG manufacturing distribution technology or service industries is an added advantage.
Required Skills:
Sales & Business Development Revenue Growth & Market Expansion Communication & Presentation Relationship Management Financial & Commercial Skills Analytical & Strategic Thinking
Required Education:
Diploma in Sales Marketing Business Administration Commerce Economics or a related field. Professional qualifications in Sales Marketing Business Development or Customer Relationship Management are an added advantage.