QSSK- SMM- SALES & MARKETING MANAGER

JOB TITLE: SALES & MARKETING MANAGER

About This Job:

Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda Kenya Tanzania Rwanda and South Sudan.

On behalf of our client a leading stainless steel manufacturer and distributor across the East Africa we are looking for a competent skilled and experienced Sales & Marketing Manager to work in Kenya.

Job Purpose

The Sales & Marketing Manager is the commercial lead for the Kenyan market across both Trading and Manufacturing divisions. The role involves owning Kenya revenue performance leading the local sales team improving pipeline visibility through CRM strengthening retention of key B2B accounts and directing digital demand-generation strategy. This is a field-heavy commercially intensive role.

Key Responsibilities

1. Sales Leadership & Revenue Growth

Own monthly quarterly and annual sales targets for Kenya across both Trading and Manufacturing divisions.

Lead coach and performance-manage the Kenya sales team across branches and territories.

Drive a structured sales process: prospecting qualification site visit proposal negotiation close retention.

Conduct regular branch visits joint client calls and weekly pipeline reviews.

Develop growth plans for key sectors: dairy food processing hospitality construction pharmaceutical and industrial fabrication.

Identify and convert new business opportunities across both stock-driven trading sales and project-based fabrication sales.

Improve forecasting accuracy and commercial visibility through disciplined CRM use.

2. Key Account Management & Retention

Own strategic relationships with major accounts and high-potential industrial prospects.

Segment accounts by value growth potential and churn risk and manage accordingly.

Build and maintain a top-account retention plan with clear call cadence and follow-up ownership.

Reactivate dormant accounts through structured win-back campaigns.

Track churn causes and propose corrective action.

3. Manufacturing & Technical Commercial Development

Grow fabrication and project business including tanks custom stainless fabrication and architectural work.

Lead first-round technical-commercial discovery with clients before handover to engineering or production.

Engage credibly on stainless steel grades finishes and application fit.

Support the sales team in qualifying opportunities as stock sales fabricated solutions or hybrid offers.

4. Digital Marketing Strategy & Performance Oversight

Define digital marketing strategy across Meta Ads WhatsApp Business Google Ads SEO and LinkedIn.

Set channel objectives by division and monthly KPIs: lead volume cost per lead conversion and ROAS.

Review campaign performance weekly and redirect spend based on results.

Ensure all digital leads are routed quickly tracked in CRM and followed through to close.

Line-manage the Digital Marketing team.

5. Sales Operations CRM Discipline & Reporting

Enforce weekly CRM updates pipeline hygiene and opportunity-stage consistency.

Chair a weekly commercial review: pipeline forecast branch performance and churn risk.

Submit accurate weekly and monthly sales reports to the COO.

Use CRM data to identify under performance pipeline gaps and coaching needs.

6. Cross-Functional Leadership

Work closely with Branch Managers Operations Procurement Finance and Manufacturing.

Escalate issues affecting conversion fulfillment margin and customer satisfaction.

Coordinate with finance on customer credit issues and collections risk.

Education

Bachelors degree in Business Marketing Engineering Commerce or a related field.

Experience

510 years of B2B sales experience in manufacturing industrial distribution steel engineering products or related sectors.

At least 3 years in a leadership role managing salespeople branches or key commercial accounts in Kenya.

Proven ability to manage both new business acquisition and account retention.

Working knowledge of CRM-based pipeline management.

Experience selling stainless steel metal products or fabrication services is a strong advantage.

Existing relationships within Kenyas industrial construction hospitality dairy or food-processing sectors is a strong advantage.

Technical Skills

Sufficient technical credibility to discuss stainless steel grades finishes and fabrication applications.

Strong commercial judgment: pricing discipline deal qualification and forecast ownership.

Strategic understanding of digital lead generation.

Proficiency in Microsoft Office and CRM systems.

Core Competencies

Strong leadership and people management skills.

Excellent communication and stakeholder management abilities.

Strategic thinking and problem-solving skills.

Results-oriented with a strong sense of accountability.

Field-oriented and comfortable with substantial travel (4060% in the field).

Additional Requirements

Valid driving license and willingness to travel regularly across Kenya.

Strong English communication skills; Kiswahili is a practical advantage.

Interested and qualified applicants should submit their applications through the link below.

Note: Only shortlisted applicants will be contacted.

Q-SOURCING SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO DISQUALIFICATION.