Marketing Officer

1. Campaign Execution

• Plan and execute marketing campaigns to drive patient visits (online & offline)
• Support promotions for key medical services (e.g. screenings vaccinations wellness packages)
• Coordinate seasonal or themed health campaigns

2. Digital Marketing

• Manage clinic visibility across social media platforms (content posting engagement)
• Support paid ads campaigns (Google Meta) to drive bookings
• Update website and ensure clinic information is accurate and current

3. On-Ground Marketing & Activations

• Organize clinic activations outreach events and community

engagements

• Coordinate branding materials (banners flyers posters) for clinics
• Work with clinic/Medical teams to execute in-clinic promotions

4. Patient Acquisition & Growth

• Support initiatives to increase patient footfall and retention
• Work closely with BD team to promote corporate/insurance offerings
• Track effectiveness of campaigns in driving clinic visits

5. Content & Communication

• Develop simple engaging content (social media posts posters SMS/email campaigns)
• Ensure consistent brand messaging across all touchpoints
• Support internal communication for new services or offers

6. Data & Reporting

• Track KPIs such as:

• Campaign performance (reach engagement conversions)

• Patient growth per clinic

• Cost per acquisition

• Provide weekly/monthly reports with insights and recommendations

Education

• Bachelors degree in Marketing Communications Business Administration Public Relations or a related field.

Experience

• Minimum of 34 years experience in marketing.
• Experience managing digital marketing campaigns.
• Experience in healthcare marketing is an added advantage.
• Experience using digital marketing tools including Meta Ads Manager

Google Ads Google Analytics and Canva or Adobe Creative Suite is desirable.

Knowledge & Skills

• Strong digital marketing skills.
• Excellent written and verbal communication.
• Content creation
• Event planning and coordination.
• Branding and campaign management.
• Data analysis and reporting.
• Social media management.
• Budget management.
• Project management.